Confirmed: R2 reservation holders will be invited to configure orders in June

[Great Gatsby]

I'd love to know the take rates between Rivian Blue and Red Canyon. My guess is that RB lags behind industry blue colors (deep blue metallic) so they developed CC for the mass market R2.

I can see Rivian going the same way as the evil empire with Red color for perhaps a higher take, new "Ultra" on left,"Multi-Coat" on right. I see Red Canyon in alignment to BMWs "Sakhir Orange" on the M3/4 line a few years back, although slightly more red.

I can't find anything on the takeup rate of RB or RC, but I see Rivians often where I live and they are mostly white, black or forest green funny enough. Anecdotally speaking and based on the colors for the R2, I'd venture most sales are probably silver, white, black and green.

Seeing we got a new silver, a new blue and a new dark gray, I foresee a revamp of each color eventually with probably red being on the upgrade list next as you suggested. I can see an orange R2 doing quite well indeed.

Sponsored

 

[rfkxyz]

This keeps baffling me. So many colors but no red? Specially on the high end one?

Really hoping the red is around by the time the R2X rolls around.

Perhaps Red Canyon (or whatever shade of red) is planned for R2X or R3 launch in the next year or so? Might explain (sort of) why not offered on R2 now and maybe its near-death experience recently w/ R1?

RC a bit too blazing for my personal preference, but sometimes such colors come off a bit darker on a smaller car. So maybe RC works great on R2, or not, or some other shade of red comes for MY28 R2/R2X/R3, or not...

 

[Great Gatsby]

Perhaps Red Canyon (or whatever shade of red) is planned for R2X or R3 launch in the next year or so? Might explain (sort of) why not offered on R2 now and maybe its near-death experience recently w/ R1?

RC a bit too blazing for my personal preference, but sometimes such colors come off a bit darker on a smaller car. So maybe RC works great on R2, or not, or some other shade of red comes for MY28 R2/R2X/R3, or not...

I agree. Purely speculative, but I'd imagine red canyon will eventually be replaced by another shade of red/orange that will likely debut on the R2X. I can't imagine red being axed altogether. The shades of red/orange always look good on the adventure vehicles.

 

[mkhuffman]

I agree. Purely speculative, but I'd imagine red canyon will eventually be replaced by another shade of red/orange that will likely debut on the R2X. I can't imagine red being axed altogether. The shades of red/orange always look good on the adventure vehicles.

I am with you guys on loving Red Canyon. I like Storm Blue better, but not by much. They really need to bring that color to the R2.

 

[VSG]

as I said above I can only imagine that >90% of probably the first 20-30K most likely will only head WEST to CA and west coast vs. pollination the other lower 48

What is your basis for this repeated claim? Your statement sounds like it's rooted more in resentment towards CA than in actual fact.

California has about 11.5% of the US population. And 21% of those people earn more than $200k a year, so CA has more than its share of people who can afford a Rivian.

That said, Rivian only has about 17% of its service centers in California.

If >90% of Rivians were going to California, then why did they build >83% of their service centers OUTSIDE California?

 

[tivoboy]

What is your basis for this repeated claim? Your statement sounds like it's rooted more in resentment towards CA than in actual fact.

California has about 11.5% of the US population. And 21% of those people earn more than $200k a year, so CA has more than its share of people who can afford a Rivian.

That said, Rivian only has about 17% of its service centers in California.

If >90% of Rivians were going to California, then why did they build >83% of their service centers OUTSIDE California?

building a auto manufacturing facility in CA is A nightmare.. and SPENSIVE.. much more than MI, IL, IN, TN, SC, AL, PA..

That said it’s not really about the ~ 12.5% of american population, its more about the fact that 25-30% of all registered RIVIANS are in CA.. its the EV early adoption state and the highest EV purchases by population in % terms, not just in volume.

And it’s the wealthiest state by sheer NUMBERS of individuals, if not by absolute highest household income (although it’s pretty close, within like ~ $5k.. that’s a lot of ppl to scoop up $65K cars

(nearly twice as many millionaires as the next state, which is maybe Texas?)

So yes, >90% of the early allotment of cars going to CA for the balance of the year is an EXAGERATION, but it’s probably not FAR OFF assuming what we were talking about.. IF a CURRENT RIVIAN owner gets to put in an order YESTERDAY or prior and get ahead of everyone ELSE who is NOT a rivian owner but signed up on day 1, - yesterday MINUS 1, and get prioritized delivery then yeah, most of the probably first 10k-15K cars are coming west.

 

[VSG]

building a auto manufacturing facility in CA is A nightmare.. and SPENSIVE.. much more than MI, IL, IN, TN, SC, AL, PA..

I'm not sure what that has to do with anything. Rivian is building the R2 in Illinois.

its more about the fact that 25-30% of all registered RIVIANS are in CA

Again, where are you getting that number?
And now you've gone from >90% down to 25-30%?

I can tell you that here in Washington, I can't drive two miles to the supermarket without passing half a dozen other Rivians on the road. While on the other hand, when I was in San Diego for two weeks earlier this year I saw fewer than 10 Rivians that whole time (excluding those parked next to the downtown Rivian Space). I think your view from Palo Alto as to the actual distribution of Rivians in the world may be a bit biased.

That said it’s not really about the ~ 12.5% of american population, its more about the fact that 25-30% of all registered RIVIANS are in CA.. its the EV early adoption state and the highest EV purchases by population in % terms, not just in volume.

And it’s the wealthiest state by sheer NUMBERS of individuals, if not by absolute highest household income (although it’s pretty close, within like ~ $5k.. that’s a lot of ppl to scoop up $65K cars

(nearly twice as many millionaires as the next state, which is maybe Texas?)

I'm pretty sure I said the same thing - California has substantially more than 1/50th of the US population, and the percentage of people in California that can afford a Rivian is substantially greater than in most states. So I expect there to be more Rivians in CA than in any other state, not only in absolute numbers but also in per-capita numbers.

But >90% is way out of line. And as I said, CA has ~17% of all Rivian service centers, which reflects the state's population and the number of people in CA who can afford Rivians. %17 is 1/6 of all service centers, which is way more than 1/50 but far less than 9/10.

If Rivian is going to send >90% of this year's R2 to just CA, then that doubles the number of vehicles that the CA service centers have to support, while leaving the service centers in other states (83% of the service centers are in other states) just sitting there twiddling their thumbs. That makes no sense whatsoever.

So yes, >90% of the early allotment of cars going to CA for the balance of the year is an EXAGERATION, but it’s probably not FAR OFF assuming what we were talking about.. IF a CURRENT RIVIAN owner gets to put in an order YESTERDAY or prior and get ahead of everyone ELSE who is NOT a rivian owner but signed up on day 1, - yesterday MINUS 1, and get prioritized delivery then yeah, most of the probably first 10k-15K cars are coming west.

OK, but 10k-15k is about one HALF of this year's production, not >90% And even 10k-15k is an exaggeration. You're still saying "most" of the R2s will go to California, and I don't see any evidence for that.

The problem is, when you state without evidence, as a fact, that >90% of the R2 are going to California, that little tidbit gets picked up and quoted and spread around until it becomes "common knowledge". Nothing you have said in response comes close to that percentage. Even your unsupported claim that 25-30% of all Rivians are registered in California doesn't come close to agreeing with that prediction.

R2 shipments for the first year will be supply constrained, not demand constrained. They will have sufficient demand around the country for this mid-priced platform. How rich a state is will have less influence than it did with the R1. And the need to service these new vehicles is going to be one of the biggest challenges that Rivian faces over the next year. Rivian would be shooting themselves in the foot if they put >90% of the R2s into CA this year, serviced by only 17% of their service centers. The distribution of R1 owners pretty much reflects the distribution of the service centers, so the priority that comes from being an R1 owner does not favor California by much more than that.

 

[tivoboy]

I'm not sure what that has to do with anything. Rivian is building the R2 in Illinois.


Again, where are you getting that number?
And now you've gone from >90% down to 25-30%?

I can tell you that here in Washington, I can't drive two miles to the supermarket without passing half a dozen other Rivians on the road. While on the other hand, when I was in San Diego for two weeks earlier this year I saw fewer than 10 Rivians that whole time (excluding those parked next to the downtown Rivian Space). I think your view from Palo Alto as to the actual distribution of Rivians in the world may be a bit biased.


I'm pretty sure I said the same thing - California has substantially more than 1/50th of the US population, and the percentage of people in California that can afford a Rivian is substantially greater than in most states. So I expect there to be more Rivians in CA than in any other state, not only in absolute numbers but also in per-capita numbers.

But >90% is way out of line. And as I said, CA has ~17% of all Rivian service centers, which reflects the state's population and the number of people in CA who can afford Rivians. %17 is 1/6 of all service centers, which is way more than 1/50 but far less than 9/10.

If Rivian is going to send >90% of this year's R2 to just CA, then that doubles the number of vehicles that the CA service centers have to support, while leaving the service centers in other states (83% of the service centers are in other states) just sitting there twiddling their thumbs. That makes no sense whatsoever.


OK, but 10k-15k is about one HALF of this year's production, not >90% And even 10k-15k is an exaggeration. You're still saying "most" of the R2s will go to California, and I don't see any evidence for that.

The problem is, when you state without evidence, as a fact, that >90% of the R2 are going to California, that little tidbit gets picked up and quoted and spread around until it becomes "common knowledge". Nothing you have said in response comes close to that percentage. Even your unsupported claim that 25-30% of all Rivians are registered in California doesn't come close to agreeing with that prediction.

R2 shipments for the first year will be supply constrained, not demand constrained. They will have sufficient demand around the country for this mid-priced platform. How rich a state is will have less influence than it did with the R1. And the need to service these new vehicles is going to be one of the biggest challenges that Rivian faces over the next year. Rivian would be shooting themselves in the foot if they put >90% of the R2s into CA this year, serviced by only 17% of their service centers. The distribution of R1 owners pretty much reflects the distribution of the service centers, so the priority that comes from being an R1 owner does not favor California by much more than that.

I never said it was a statement of fact, it was clearly an OPINION and prediction.. and I didn’t move it from >90% or now “25-30%”, that was a different number reported entirely of ALL Rivian registered.

Math is hard.

But as we say OUT here, “what evv’s”

 

[VSG]

Math is hard.

Not to me. But I have to deal with p-branes every day. (<- math joke. I think it's hilarious ...).

 

[mkhuffman]

...
The problem is, when you state without evidence, as a fact, that >90% of the R2 are going to California, that little tidbit gets picked up and quoted and spread around until it becomes "common knowledge".
...

I doubt many people are using tivoboy as their source of truth.

"A reliable source, tivoboy, has said 90% of R2s are going to CA when it is released" said nobody ever.

 

[DuoRivian]

I doubt many people are using tivoboy as their source of truth.

"A reliable source, tivoboy, has said 90% of R2s are going to CA when it is released" said nobody ever.

Exactly - CA will get around a quarter if that. Surveys on here as well as other information show CA is over represented but since it’s 10% of the US population even an over representation still means 80% or more for the rest of the US.

 

[Gen(R3)Xer]

I agree. Purely speculative, but I'd imagine red canyon will eventually be replaced by another shade of red/orange that will likely debut on the R2X. I can't imagine red being axed altogether. The shades of red/orange always look good on the adventure vehicles.

Whatever happened to Pacific Sunset, the dark orange they put on the side mirrors of the R3X?

 

[Great Gatsby]

Whatever happened to Pacific Sunset, the dark orange they put on the side mirrors of the R3X?

Fantastic question. Was almost certain that would have made its debut on the R2 before something like Catalina Cove.

My best guess is that will likely come in 2027 and replace the launch green once the launch edition is done. But who knows, do hope it makes its to the R2 line though at some point.

 

[Gen(R3)Xer]

Fantastic question. Was almost certain that would have made its debut on the R2 before something like Catalina Cove.

My best guess is that will likely come in 2027 and replace the launch green once the launch edition is done. But who knows, do hope it makes its to the R2 line though at some point.

I hope so. I’m not the biggest fan of orange, but some warmer and/or brighter colors are needed. Please no more neutrals or cool colors.

 

[Great Gatsby]

I hope so. I’m not the biggest fan of orange, but some warmer and/or brighter colors are needed. Please no more neutrals or cool colors.

Its not my top pick for sure but I'm with you on needing more warm colors. I'm not crazy on yellow either but I'd even welcome that at this point!

Sponsored