mpw81
Well-Known Member
Not to get pedantic, but that's a stretch on what goodwill represents. Companies don't don't just add goodwill to their BS because they assume they are worth more because of a reputational brand value they assign themselves. Goodwill is really only identified when an acquisition occurs and the purchasing entity assigns that value by paying more than the book value for the acquired company.And a loss of Good Will which is a quantifiable asset and is included on corporate balance sheets.
It's only "quantifiable" because X-Y=Z. If not for that, it's not quantifiable, which is why it's considered an intangible asset.
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