- Banned
- #301
I see, yes I understand now. I do remember Saturn and in fact bought a Saturn but returned it within 30 days for my money back. It was a unique brand from GM but again it ultimately failed. You can have really happy customers, a very special product, top management talent, a special manufacturing technique but nothing is guaranteed for survival.What I meant is that if it ever did happen, I'd hope that Rivian would just become a separate brand under GM, meaning that they'd pretty much leave Rivian alone to do it's thing instead of trying to turn Rivian into another typical GM brand.
Saturn did fail, but if you really look at Saturn, it was typical GM stuff with a couple of exceptions---plastic body panels that didn't dent and a sales strategy where pricing was non-negotiable, which at the time was kind of groundbreaking for a mainstream auto manufacturer. Ironically, we're seeing more and more of that today, albeit for direct purchases that don't happen at a dealership.
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