Nobody is arguing that. People are simply stating that people generally buy less of something when it gets more expensive.
The problem is that Rivian is already burning cash like crazy. If they lower prices to compensate for the lost tax credit, they will just be further in the red. They need...
You are absolutely right. The R2 is the mass market vehicle. And those buyers are far more price sensitive than R1 buyers! The TAM decreases as the price increases. Thus is ECON 101.
The key is affordable range. What is affordable to you may only be affordable to someone else after a $7500 rebate. Even most people that can afford something are going to make some value calculation that will be impacted by a large tax credit. I could afford an R1S without the credit, but I...
I saw this in Austin yesterday. I liked it. It’s a little bigger looking in person than it seems in pictures. If Rivian can survive long enough to produce this, and if the price is right, it will sell well.
That is easier said than done. To expand, they need service stations, showrooms, and delivery sites. That's a lot of work. It's not as if they can just start shipping cars wherever they want. There are also foreign rules and regulations that must be met. I actually think the US market is plenty...
After reading the earnings transcript, I have concluded that Rivian has a number of big problems.
1. They are only going to have positive gross margins in Q4 because of carbon credits. It sounds as if Q1 is going to flip back to negative. They are still targeting gross margin positive for next...
I just read the earnings transcript. They mentioned a number of times how the higher trims will help ASPs and drive margin improvement. It seems to be a major component of their narrative.
I do wonder how Rivian gets gross margin positive in Q4, being that far off. I wonder if they are counting on selling a load of quads and tris. If so, I think they are in trouble.
I love the push button. The old door handle was awkward to reach. My BIL just got a Gen 2. The interior quality seems nearly identical to my Gen 1. I can’t perceive a cheapening.
I would guess the tri and quad motor variants will be around 10% of sales with the Gen2. I like the idea of the quad, but it’s hard to justify the extra expense when the duals are so capable. I also drove my quad around in AP all the time, so I wasn’t using all of the power anyway.
The stock is down 85% because the IPO valued the company like it was the next Tesla. That was silly, but that was a failure of the market, not the company.
It’s not 1995 anymore. KIA makes really good cars these days. They have done great work in the electric space. I would rather have an R1S than an EV9, but I respect people who have other preferences.
I’m in a similar position and have found that 270 miles is plenty of range for me. It’s a shame to pay a bunch of money to lug around a bigger battery than you need. There are plenty of people who might benefit from a larger battery, but I assert that the majority of buyers would find the...