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Most every thing from media outlets and car influencers about the refreshed R1s have been mostly positive. And, to be fair, many of the feature are incremental pluses. However, I'm not buying into the marketing blitz and branding Rivian is trying to push by calling this a "new generation" of...

The refresh is upon us and seemingly confirmed for tomorrow. What are everyone’s final predictions of what’s going to happen. Below are things that are seemingly confirmed: All but confirmed: Exterior: - slightly redesigned light bar - two new wheel designs - black out option for badging -...

Rivian definitely has a price point of a luxury vehicle, but we all know we pay a premium for EVs. While they do sometimes in collateral, Rivian seems to shy away from calling themselves a luxury brand. Personally, I see it in the same category of the Acuras of the world rather than the...