Rivian has confirmed Lidar!
Watch the Autonomous & AI Day livestream:
https://www.rivianforums.com/forum/threads/rivian-autonomy-ai-day-livestream-watch-here.53633/
Out of Spec Review posted a new video from the Rivian Palo Alto facility and managed to capture what I am almost certain is the R2 lab car. A lab car is apparently a complete electrical mock up used for testing. The video goes into more detail with an EDV, R1T gen 1 and R1T gen 2. There is a...
Ad Age is reporting that Rivian is launching a new marketing campaign:
https://adage.com/brand-marketing/aa-rivian-ad-campaign-shows-owners-stories/
First commercial:
Looks like it will focus on owner's stories of using their Rivians.
Frankly, this first ad doesn't do much for me. Of all the...
This afternoon I took some time to look at the expansion at the Normal assembly facility since Rivian took over. I used the Google Earth timeline feature to go back in time to look at how things have changed over the years. There are 4 sets of imagery available and I also used the drone video...
Yesterday evening Rivian posted a very detailed update on the status of the R2 addition to the Normal factory. Bottom line, things are running on schedule. It's an interesting read.
https://stories.rivian.com/r2-expansion-03-2025