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I agree with the above. This is a thinly veiled advertisement designed to keep the interest level up while production ramps up. They need to be as innovative with every aspect of the marketing of this vehicle as the vehicle itself. This isn't it. I'm not wowed by any of it. I worked on Jeep...

Thanks Jimmy. I love doing this stuff and it makes it more enjoyable when someone else takes the time to mention that they appreciated it.

Thank you. I suffer from what everyone suffers from....my own voice sounds weird when I hear it outside of my own head. I'm very happy it evoked an emotion from you. Job done.

I feel like Rivian isn't just making a truck, it feels much more like art, so I made them a video that feels much more like art. Not having to follow a legacy of pickup truck design gives them the freedom to do things that would probably be shot down in the labyrinths of the giant auto makers...

I made another one. And here's the previous one if you haven't seen it.

While the Rivian electric adventure vehicle can propel a person from 0 to 60 in under three seconds, can drive through 3 foot deep water and tow up to 11,000 pounds. It also possesses another far more impressive quality, a quality that can propel a person from apathy to possibility in just about...