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When customizing the interior you have to add the lil Sebastian pack. It cost 5000 candles

Exactly. Look at Peloton. They tried to go fast on the bike+ and delivered a massive amount of warranty replacements with it. Their P&L reflects it too.

fair, I think it would be better to pump cash in than let Lincoln get their brand near it. Rivian is high tech and cool, Lincoln is a grandma car. Don’t want to hurt the rivian brand by associating it with that imo. That said as long as they deliver vans to Amazon I don’t think customer...

I know it’s just an example but why would Ford (who owns Lincoln) buy a company they already have a substantial share in and are actively helping? There are really only a handful of OEMs left through consolidation. It would be more likely that a large group like Stellantis or JLR adds the...