RVXIAN
Well-Known Member
Agreed I could work a bit harder to justify the increase no harm no foul. When you throw in vague communication or none, no test drive to increase emotional value and attachment, long waits and constant delays. The Ether rubs off quickly. Funny how the increase happened right before customer deliveries just started happeningThere seems to be a conflation of “affordability” and perceived value here. Those of us who have seen the quoted price stay steady since configuring over a year ago and even seen some deliveries without a single increase in the “estimated” price had every reason to believe it would stand, especially after receiving delivery windows which are weeks or months out.
A sudden, substantial, and retroactive change is a huge hit to the value psychology. Can I “afford” an additional $12,500 for the same truck? Sure. But the value proposition has changed. That combined with the piss-poor communication, delays, and the fact that a lucky coastal few who already took delivery get their price honored is a total slap in the face to those of us who plunked down $1,000 three or more years ago.
I will not be keeping my preorder. I will cancel or sell to anyone who is naive enough to buy into a company’s product after this debacle.
Sponsored