Rivian Cancels Dual Standard Range (SR) R1... Will R2 Max Out at $70K?

[Ingen]

On R2 Tri, I wouldn't be surprised by a 70k price tag. The Tri R1 is almost $20k more than the Dual, and the Quad is another $15k over the Tri. Meaning Rivian isn't scared to charge you a ridiculous amount for more motors. Which makes sense to me. The vast majority of people do not need more than two motors, so why not make a sweet profit on the people who really want this. Plus, I'm sure it complicates the production line.

On the R1 standard edition, Kyle at OOS just sold his standard range R1S because it was having problems calibrating the battery. I think from Rivian's perspective it makes sense to drop the standard range: a) I'm guessing it's probably not a big seller and even less of a profit maker, and b) A whole different type of battery pack must complicate it for manufacturing and servicing.

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[jackfu]

If they drop the R1S dual by $2k after removing standard, then in Massachusetts the state will pay you $7500 upfront (under $80k including destination). Not holding my breath though.

 

[Imola.ZHP]

If the R1 wasn't YUGE I would prefer to buy a pre-owned R1S over a high-end R2.

 

[Kacie.Symes]

Until I read this post, for two years I’ve been settled on an R2 tri in the $60s. If it crosses $70, I’m likely out. Saw the R2 in Chicago and after driving 3 Grand Cherokees in a row, my initial reaction was bummed at how short it was. Guess I’ll have to wait and see. No need for the specs also no need to pay $70+ for specs I don’t need.

 

[Southern R1S]

Until I read this post, for two years I’ve been settled on an R2 tri in the $60s. If it crosses $70, I’m likely out. Saw the R2 in Chicago and after driving 3 Grand Cherokees in a row, my initial reaction was bummed at how short it was. Guess I’ll have to wait and see. No need for the specs also no need to pay $70+ for specs I don’t need.

I think they'll keep it just barely under $70k (my guess being $69,990) so you should be good. Have to keep in mind that a tri motor R2 is likely going to perform similar to most supercars and potentially even better than a $125k+ R1 (given the size and weight advantages of the R2).

If you have no need for the specs and don't want to pay extra for specs you don't need, the dual motor R2 is probably going to be the sweet spot in the lineup since they will most likely be pegging pricing on that model to the Model Y lineup.

At least we'll finally know more (but probably not everything) tomorrow.

 

[s0ysauce]

Pricing just got leaked. Launch Edition is 58k.

 

[alizo]

Source: EVMagz

 

[UnsungZero_OldTimeAdMan]

I can see Tri R2 hitting and exceeding the $80k mark.

R2 Premium with max pack would overlap price of a R1 Dual Standard. More range for roughly the same price. In that context, there's no business case for the R1 Dual Standard. And Rivian would prefer not dilute flagship status of R1 line, if they didn't have to. They did it to bridge the gap (and sustain sales/revenue). With R2 production starting, they don't have to any more.

 

[Great Gatsby]

I think the answer is all of the above. Create some separation between the R1 and R2, not much of a profit margin (if any) and simplify the R1 lineup. This won't land well, but I think the dual max pack will be next on the chopping block to push people to the tri. I foresee the cleaned up lineup for the R1 to be dual, tri (if you want the max pack) and quad (if you want the max whatever).

$80k Tri R2 is not a good business idea, specially if it is not differentiated enough from the other models. I do think closer to $70kish makes sense, specially if it comes with unique goodies and unique interior + exterior color options.

This, overall, is not a bad strategy moving forward. Those looking at the R1 would be remised to not look at the R2 Tri and those looking at the R2 Tri could also consider an R1. Good ways to keep both lines relevant while only brushing shoulders in price and decision ultimately based on what one prioritizes.

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