Rivian Commercial During Survivor

[schwartz83]

Watching Survivor just saw a Rivian commercial. Has Rivian been advertising and I just noticed it?

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[CharonPDX]

Yes, Rivian has had TV ads for a while.

https://www.ispot.tv/ad/g69U/rivian-dream-toys-t1
https://www.ispot.tv/ad/BG1Q/rivian-bayou-country-t1
https://www.ispot.tv/ad/TANV/rivian-electric-adventure-t2
https://www.ispot.tv/ad/T3NC/rivian-saving-summer-t1

 

[schwartz83]

Yes, Rivian has had TV ads for a while.

https://www.ispot.tv/ad/g69U/rivian-dream-toys-t1
https://www.ispot.tv/ad/BG1Q/rivian-bayou-country-t1
https://www.ispot.tv/ad/TANV/rivian-electric-adventure-t2
https://www.ispot.tv/ad/T3NC/rivian-saving-summer-t1

Thanks! Can't believe I haven't noticed before.

 

[Psy]

Had only seen the toys one so far - as a communications professional, I love these ads. They hit the brand spot on, playful and lighthearted without cheapening the identity. Shows features and capabilities without forcing them, no illusion of hard sell or classic demographic link. Bayou in particular is great - short, simple, plausible and memorable. Great work Rivian team!

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