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Honestly Rivian is a premium brand and if they become the Jeep of the 21st century then that’s exactly the high margin market is looking for. Siri doesn’t try and sell you things Alexa does. Why would amazon put an App on an iPhone if investing in Apple ventures was unprofitable. I digress...

Apple isn’t shy about branding, absolutely correct but apple is a consumer electronics brand and I don’t think they want to dilute/tarnish the brand with a potentially risky endeavor like an auto startup. It’s worthwhile to be a silent partner in development and wait and see to make sure the...

The timing of some things seems a little too coincidental. Apple started project titan in 2014 Rivian gets a large investment in 2015 with which it opens research facilities in the Bay Area and Michigan. Apple has been canvassing the country with their own “street view” cars except these...

I’m in for an R1T (did the username give it away). Here’s to hoping they come to the Miami auto show so I can see one in person.

About that seating buck.