HALF the performance colors are "premium" at 2k. Ridiculous. You really gonna make black a premium color? R1 owners are willing to pay for colors but that's a completely different market. All the model Ys on the roads are white for a reason. There will be tons of Esker Silvers on the road. I...
Give me 1 day with the configurator and I'll know exact config I want. People are impatient, half of them will take a preconfig R2 anyways to speed up delivery.
He is likely one of the higher ups too. Unless he's just a friend of the exec who was paid/asked to drive across the country to deliver them the car based on factory delivery stipulation...
Market share and brand awareness is more important right now than higher margin per vehicle. Once the general public knows rivian, the company will take off.
Great partnership. It'll hopefully help demystify some of the technical stuff behind these EVs and Autonomy technologies.
I know some people don't like him from the Luminar "controversy", the dude just did a flawed experiment that hit a nerve with Tesla fans, which can be a culty bunch.
I think it'll be a massive mistake to price it over 60k to launch a mass market vehicle. short term profit isn't worth the potential bad PR on corporate greed. People will understand Launch edition being higher end, but milking every cent out of your customer might not be the move.
I read elsewhere it would be for first time EV buyers only, which I'll be one for the R2. 200 million is really nothing for California. I sure would like a chance to get some rebate for R2 though.
No doubt in my mind Rivian will not only survive but thrive. Good products and good leadership.
R2 is designed to be profitable day 1, it will take shares from Model Y and similar class ICE vehicles, plus an European expansion and beyond.
VW group might not be the only partnership either. If...
That's okay. This dumb new member has zero business sense. Silly to count on a CEO to learn from their first launch and will definitely repeat the same mistake. Caution is only a scheme, Q1 is silly pipe dream, delays will always happen, things cannot get ahead of schedule.