Maybe RAM should stop false advertising?

[idiocyafoot]

First off…I have nothing but respect and admiration for RAM Trucks and the TRX. They are great vehicles and the TRX is a beast, like it or not.

I find it interesting however that they are still advertising the TRX as:

“The Ram TRX is—by far—the quickest, fastest, most powerful pickup truck in the world(1).”

The Disclosure 1 says “Based on 0-60 mph time, top speed, horsepower, and torque.”

I haven’t looked at the top speed limits but it is clear at this point that the R1T outperforms the TRX in HP, Torque, and 0-60…by a very large margin….on paper and documented by a numerous reputable independent tests.

Let’s say the R1T didn’t exist and Ford had similar (incorrect) language on their website about the Raptor….I’m pretty sure RAM would rightfully take issue with that and ask them to change it.

My thought…correct me if I’m off-base here…is that now that it is no longer true, RAM has an ethical if not legal responsibility to either take those statements down…or further qualify them with additional (buried I expect) disclaimer.

Again…I consider the TRX to be a wonderful vehicle for what it is…but that doesn’t excuse (nor does it need) the use of outright incorrect statements in its marketing.

As I say all the time these days…I love and will always appreciate the artistic engineering of mechanical masterpieces…a great automatic watch…or a tuned (hopefully that morning) mechanically carbureted v-12…but while ‘coolness’ is in the eye of the beholder, performance is quantifiable. A Royal Oak is a piece of art but let’s not pretend (or state) that it can do what a Fenix does.

I hope this doesn’t come off as petty or anything…I just don’t like false advertising…especially when it takes away from the accomplishments of others.

fwiw I sent a note to RAM on Instagram pointing this out…and got a polite ‘thanks for bringing this to our attention.’

Am I missing something?…or off base here?

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[COdogman]

I’m sure they will amend it when they release the RAM EV truck and then IT will be advertised as the “quickest, fastest, most powerful truck”, even if it isn’t either.

 

[shumdit]

The Ram is limited to 118 due to tire speed rating limits. So technically they are faster than the Rivian but there are some other trucks F-150 etc that can do 120 so not sure where Ram’s marketing department is getting their facts.

 

[CommodoreAmiga]

They’ll probably just change it to “in its class” then define “class” in a hilariously specific way, such as “North American light duty internal combustion engine pickup trucks”.

 

[NY_Rob]

They’ll probably just change it to “in its class” then define “class” in a hilariously specific way, such as “North American light duty internal combustion engine pickup trucks”.

I made a minor correction for accuracy... “North American light duty internal combustion engine pickup trucks made by RAM”

 

[9527]

Well. This is not the first time they do this.

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