Rivian work week reduced to 2-3 days until inventory comes down

[ATLRivvy]

Pretty sure that 15% is overall margin not build margin. I was looking back in 2022/2023 where the build margins were close to 30%.

Back then they were making north of 11k per Model Y. Granted my numbers were generic as the more cars they make the lower the fixed costs per vehicle are but if they are only getting 5500 per vehicle on build margins it will be a struggle to survive.

Tesla was getting close to 30% gross margin back when they had basically first mover advantage and were getting premium price. Those days are over. There vehicle gross margin is now under 20% and will fall a few more points most likely. Vehicle gross Margin for mass market vehicles are in the 10-20% range. 25-30% is like Porsche type cars. Most profitable mass market car is the F150 and even that only makes $10-12kish gross profit per car.

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