DucRider
Well-Known Member
As to people not paying MSRP for a Ford, that is an over-generalization.
Hot and/or new models from any manufacturer go for MSRP or above.
Currently that applies to the Mach-e and will certainly apply to the new Bronco. In the past, the GT offerings are another example as well as some of the "limited edition" Mustang variants. While Ford does it's best to discourage it, dealers are generally free to add additional mark-up over MSRP (this is the flip side of the coin that allows discounts off of MSRP).
Hot and/or new models from any manufacturer go for MSRP or above.
Currently that applies to the Mach-e and will certainly apply to the new Bronco. In the past, the GT offerings are another example as well as some of the "limited edition" Mustang variants. While Ford does it's best to discourage it, dealers are generally free to add additional mark-up over MSRP (this is the flip side of the coin that allows discounts off of MSRP).
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