? RJ's Letter -- Making it Right -- REVERSING THE PRICE CHANGE FOR PREORDER HOLDERS

[NashvilleR1S]

Wooooowwwwww. Very impressive to reverse course.

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[whyasky]

It takes a lot of humility to write that letter. And the check Rivian will write to sell these at the lower pricing.

Nice to this from the company. Hope they can build from here. It's still going to be a Rollercoaster, but this is a meaningful step.

 

[ActionDH]

They were likely drowning in cancelations, but they still destroyed the hype

 

[Sgt Beavis]

WE DID IT!!!!! OMG!!!!

THIS is exactly right. it was the storm of a customer backlash that made this happen.

 

[MadMac]

Honestly, I’m stunned. But in a good way. Still, the price increase was an unforced error —this as good as it gets when owning up to it.

 

[kurtlikevonnegut]

Going for 80 pages, OP better turn off notifications now.

 

[jpal]

It takes a lot of humility to write that letter. And the check Rivian will write to sell these at the lower pricing.

Nice to this from the company. Hope they can build from here. It's still going to be a Rollercoaster, but this is a meaningful step.

I wonder who is getting fired (or got fired) from this debacle?

 

[kurtlikevonnegut]

After all the shit @Administrator had to go through consolidating threads 2 days ago, now there are like 6 for the RJ letter to do it all over again. Earning your keep this week!

 

[Spiffster]

I would have told those who cancelled to bug off ?

And now here come the cry babies running back to how great the car is.

Some people have already ordered other cars (supposedly). This is why you never let emotions dictate your actions... which, unfortunately, is kinda the theme of the entire world lately.

 

[ERguy]

I didn't believe this post. I thought it was satire until I opened my email and read it myself.

Holy cow.

This is great... But still makes me think Rivian has a lot of learning to do. Drastic price changes followed by totally reversing course does make me question Rivian's management. Either way, I'll keep my reservation and see how this shakes out. If I can eventually take delivery at the original advertised price, I'll be very pleased.

 

[iansriv]

Like a lot of us here, I bought Tesla stock early on when no one knew what Tesla was. Did the same thing with Rivian but for different reasons. I bought Rivian stock and subsequently put in an order for a R1S because I believed in an American dream that RJ had of building something great for people and the environment.

I have to admit Tuesday was very disappointing. I was starting to look at the LR defender again. I did not cancel but was thinking about it. Thursday is looking a lot better. It's nice to see RJs humility and openness about the strategy being a mistake. It's also great that Rivian will honor the cancellations due to the Tuesday news. WE'RE BACK BOYS!

 

[Taycanfrank]

YAAAAAAAS!!!

So we gonna have a thread 50+ pages long about how awesome Rivian is now?

No. Fixing a mistake is the right thing to do but doesn't erase the mistake.

They fixed the mistake because it crashed their stock more than the change would have increased profits.

Obviously it's a good thing and I credit them for fixing it but it shouldn't have happened in the first place. So better than yesterday but not as good as last Friday.

 

[Zoidz]

 

[Redline]

Some people have already ordered other cars (supposedly). This is why you never let emotions dictate your actions... which is kinda the theme of the entire world lately.

Exactly.

Also, thank you for those who sold their stock yesterday.

 

[electruck]

Until this is in my inbox, I don't believe it

This is not fake news, the email is real.

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