Glstr
Active Member
- Thread starter
- #1
I’m predicting that the refresh is going to have a few subtle changes to distinguish it from the previous version (visually) and may have a couple design and function changes…but the focus for Rivian seems to be profitability. They aren’t losing money because they don’t have enough features or performance. They are losing money because they need to cut costs. Other auto manufacturers are priced lower and dropping prices. so I think overall the price will drop and the feature set and quality may have to drop as well. That might mean reducing features (camp speaker, quad motor option, etc). But when a company is seemingly trying to survive, I doubt the product will be a higher quality product. They have to compete on price. So feature reduction and efficiency are key. They are being hit from both sides…they are overpriced compared to competitors and they are still at a negative contribution margin per vehicle. Shutting down the factory shows you how serious the situation is for them
The slight visual difference would provide some value for those people that buy the post-refresh model to “show” they have a newer one. But otherwise I don’t expect a higher quality vehicle when cost cutting is the primary objective.
If you have a voucher, my advice is use it on a quad with a better warranty. Lease it b/c the value will drop a ton over the next few years. Get the $7500 tax credit and enjoy the ride.
The slight visual difference would provide some value for those people that buy the post-refresh model to “show” they have a newer one. But otherwise I don’t expect a higher quality vehicle when cost cutting is the primary objective.
If you have a voucher, my advice is use it on a quad with a better warranty. Lease it b/c the value will drop a ton over the next few years. Get the $7500 tax credit and enjoy the ride.
Sponsored