mkhuffman
Well-Known Member
They cannot charge what Tesla charges. Rivian's autonomy system is far behind Tesla. I am totally expecting Rivian to increase the price when they reach parity with Tesla, and especially when they are better than Tesla. If they ever are.It seems to me we should separate Lidar/Gen3 and its benefits for Rivian from the benefits for the customer, when considering what premium, if any, Rivian choose to charge for its inclusion.
Rivian will charge either $2.5k one off, or $49.99 monthly, for the Automony+ package. This is the first signal that Rivian don't intend to make autonomy expensive when compared to the premiums Tesla has charged for FSD/Autopilot. Rivian see Autonomy+ as a critical differentiator in the auto industry and want to make it attainable.
The second much more important reason why Rivian won't charge a large premium, if any, for including the Lidar/Gen3 is that it provides them with Ground Truth. This collection of data enables the acceleration of Rivian's autonomy solution, helping to more rapidly close the gap with Tesla and create a larger gap faster versus anyone else. It is critical for them as outlined in the previously linked article on RivianTrackr and other reports directly quoting RJ.
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