First R2 validation build vehicle rolls off the production line!

[Gen(R3)Xer]

I think they could probably get away with being 5-10% more than the Model Y, assuming equivalent range figures.

I say that because I believe the market will be willing to pay some premium for a more "rugged adventure vehicle", from a brand with less baggage, and a vehicle that hasn't become the Camry of the EV world.

Look at the pricing difference between the Toyota 4Runner and Honda Passport. Very similar in size/concept, but the 4Runner obviously has the edge in off-road market positioning/equipment/owner community (arguably the Passport could be seen as the more reliable choice given it's still using the well-regarded 3.5L V6). Honda Passport Trailsport MSRP = $48,650. Toyota 4Runner TRD Premium 4WD = $56,905. That's a 17% premium for the 4Runner with relatively similar convenience features.

Disclaimer: This is just my opinion.

I agree. There will be a premium for the R2 compared to the Model Y. I think somewhere between $55K to $60K for the well-equipped launch edition. Tesla is still making a profit on each vehicle sold, albeit by a smaller margin, but Rivian is not. Also Rivian interiors are nicer than Tesla interiors, so you’re going to pay extra for those materials.

Once they get past the launch editions, none of which will have Gen 3 hardware unless they decide to continue that trim into late 2026/early 2027, they’ll continue to ramp up the dual-motor middle trim with fewer included features. I’d say these will be between $50K and $55K.

Having the LiDar and Gen 3 hardware could affect this price, but I’m not sure by how much. Maybe $500 - $1,000? LiDar has become a lot cheaper in recent years, but I’m thinking the chips for the early Gen 3 hardware will still have to be sourced from NVidia until Rivian gets its own silicon up and running.

Again, this is just my opinion. I’m speculating. It’s fun to do.

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[DuoRivian]

Why? That's what I want and about what I expect to pay.

Because other manufacturers like Volvo (upcoming EX60) and BMW iX3 will be that price but with longer range, faster charging and a more Premium brand.

 

[R2D2TOO]

Because other manufacturers like Volvo (upcoming EX60) and BMW iX3 will be that price but with longer range, faster charging and a more Premium brand.

OK. I would not buy either one of those.
a) Both are foreign. Volvo is a Chinese company. BMW is German, and has a reputation of being expensive to maintain - both do, actually. Rivian is a US company.
b) Never liked Volvo's styling. Not a fan of BMW's look either.

 

[DuoRivian]

OK. I would not buy either one of those.
a) Both are foreign. Volvo is a Chinese company. BMW is German, and has a reputation of being expensive to maintain - both do, actually. Rivian is a US company.
b) Never liked Volvo's styling. Not a fan of BMW's look either.

That is your choice, my point is that for a large number of people if a dual motor R2 is close to the EX60 and iX3 price then it will be harder.

 

[DaveA]

Launch edition anywhere near $60k is silly. Especially when 6 months later won’t have the latest and greatest. They need to be at $50-55k range or most are gonna wait. IMO

 

[kurtlikevonnegut]

Because other manufacturers like Volvo (upcoming EX60) and BMW iX3 will be that price but with longer range, faster charging and a more Premium brand.

The EX90 has been an absolute Trainwreck of a vehicle. I expect the EX 60 to be similar.

 

[Just Passing By]

Launch edition anywhere near $60k is silly. Especially when 6 months later won’t have the latest and greatest. They need to be at $50-55k range or most are gonna wait. IMO

Well at $50-55k you're saying that the R2 LE has to be at pretty much price parity with the top four Honda Passport Trailsport trims, i.e. Trailsport $48.7k, Trailsport Blackout ~$50k, Trailsport Elite $52.7k and Trailsport Elite Blackout $53.9k. That seems rather pessimistic since the Honda Passport doesn't have any of the existing Rivian autonomy capability, is likely to have a more premium interior and will leave the Passport in the dust for those that care about performance.

The Trailsport also doesn't have ~10" of ground clearance, but it does have Apple CarPlay and Android Auto, so I guess that makes all the difference. Seriously though, there is likely to be significant pent up demand for R2 LE that allows Rivian to set a higher price point, certainly $55-60k and it wouldn't surprise me to see $60k plus depending on battery size and included equipment options.

 

[VSG]

The EX90 has been an absolute Trainwreck of a vehicle. I expect the EX 60 to be similar.

EX30 is fine. Why wouldn't the EX60 be similar to the EX30?

 

[DaveA]

Well at $50-55k you're saying that the R2 LE has to be at pretty much price parity with the top four Honda Passport Trailsport trims, i.e. Trailsport $48.7k, Trailsport Blackout ~$50k, Trailsport Elite $52.7k and Trailsport Elite Blackout $53.9k. That seems rather pessimistic since the Honda Passport doesn't have any of the existing Rivian autonomy capability, is likely to have a more premium interior and will leave the Passport in the dust for those that care about performance.

The Trailsport also doesn't have ~10" of ground clearance, but it does have Apple CarPlay and Android Auto, so I guess that makes all the difference. Seriously though, there is likely to be significant pent up demand for R2 LE that allows Rivian to set a higher price point, certainly $55-60k and it wouldn't surprise me to see $60k plus depending on battery size and included equipment options.

I’m saying there needs to be incentive to buy these early versions since they kinda already screwed themselves saying it’s not upgradeable with lidar or the newest processor tech. I’m excited to ditch my early R1 so I hope the price is more reasonable as I don’t care about autonomous driving.

 

[SANZC02]

I’m saying there needs to be incentive to buy these early versions since they kinda already screwed themselves saying it’s not upgradeable with lidar or the newest processor tech. I’m excited to ditch my early R1 so I hope the price is more reasonable as I don’t care about autonomous driving.

The question is are there more people like you who care or me who does not.

For most people by the time the software catches up to the hardware they will probably ready for a new vehicle and G4 hardware will probably be out.

 

[Just Passing By]

I’m saying there needs to be incentive to buy these early versions since they kinda already screwed themselves saying it’s not upgradeable with lidar or the newest processor tech.

I understand the point you and others are making, but I disagree. Your rationale for a lower R2 price is looking at the R2 only in comparison to the R2 Gen 3/LIDAR version available later and presuming it must be sold at a discount, without considering the broader market context.

My reason for providing the Honda comparison is that R2, as it will be at launch, will be compared to and will sell against other vehicles, be they BEV, hybrid or ICEV, available through the rest of 2026. There is no reason why Rivian needs to set R2 LE at price parity with a Honda Passport Trailsport, or any other vehicle that has inferior capabilities.

 

[tpr1s]

R2 should be priced to appeal to people who are going to use it for every day use like Model Y.

 

[Time2Roll]

I can see a decent premium for the Launch Edition that the first movers will pay to have the vehicle sooner than later. Then mix up the levels and options so not easy to compare to launch edition with a price adjustment (up or down) as Rivian sees as best for their perception of the market.

We all know what we want and our price point. Rivian knows what sells best among 10s of thousands of people.

I can see the brand commanding a premium similar to Subaru that presents an image of adventure when the Subaru is not really better in some ways.

 

[DuoRivian]

The EX90 has been an absolute Trainwreck of a vehicle. I expect the EX 60 to be similar.

We will see, they have had time to work on their software. I didn’t include on the list the Mercedes GLC or the upcoming Lucid Earth so the $50-70k crossover market is getting filled up.

 

[Sportstick]

The EX90 has been an absolute Trainwreck of a vehicle. I expect the EX 60 to be similar.

BMW used to be rated low on overall quality and reliability but now is usually close to the top. Do you not make any allowance for OEMs to learn and improve? Even Tesla has improved significantly in frequency of repair (not that I would ever touch one). Sometimes, those in the worst shape make the biggest gains because their backs are against the wall to succeed.

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