Welcome to Half Moon Grey, now available on R1S / R1T and R2

[Gen(R3)Xer]

One day, someday, we'll get past this monochromic color palette.

Did we really needed another shade of gray????

Red Canyon anyone???? How about something completely different - dare I say golden brown or quartz green or orange??

I’m down for anything warm and/or bright (red, orange, yellow, even a bright blue). Just not another shade of green (launch, forest, teal) or a neutral color (black, white, dark gray, silver).

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[tivoboy]

Almost, but I would say it's Rivian Blue that gets replaced by Catalina Cove rather than Red Canyon. They already tried to get rid of Red Canyon once and brought it back. I'd expect it to live on as an R1 exclusive color, and maybe as a special edition for the R2 like they did with Borealis on the R1 before adding it to the regular lineup on R2.

I think they might reserver rivian BLUE for a more premium and higher priced models like the current R1T/S Many OEM do that to maintain some exclusivity.

 

[skyguyscott]

Can we be real for one minute and reflect on the absurdity of our OCD in colors?

I mean, I am grateful that I am not color blind (comparing my perception of the EMS to the Human mean, that is) and I have a deep and abiding appreciation, even love, for the many subtle nuances of color and light, indeed it is a core skill set in my professional life, but when I read the somewhat over-the-top PR piece on Half-Moon-Grey, I can't help but chuckle and wonder if I am reading The Onion.

And in the context of everything else happening in the world right now, it does seem remarkable to realize the number of fellow humans, and the amount of time, treasure and talent we spend on such matters.

 

[MaskedRacerX]

I'm not going to lie, I've been looking at this all day ...

And having inappropriate thoughts ...

 

[MaskedRacerX]

One is grey and the other is gray. It took awhile, but I get it now.

I think you mean gray and grey.

Huge difference.

They may look like the same color, but they are not the same colour ...

 

[mkhuffman]

Wasn't arguing that. I'm aware of the new car preference. I was speaking to Rivian owners spefically, as I do think a decent amount of us were drawn to the brand for their fun colors (keywords some, like you said, you don't want a bright truck).

They have to offer white, gray and black to appeal to the masses. RJ has said if it were up to him, they wouldn't offer black, but they have to. I'm taking issue with the extra colors we are getting.

Half Moon Gray? Like who is this for? Was anyone pissed about El Cap Granite? Bragging about a new gray is just falling flat after literally announcing purple a few months prior.

Esker Silver? Like what? We got three new colors and two of them are a shade of gray for the R2. Even for a limited time, compass yellow and red canyon would have been met with a lot more fan fare. I'd argue maybe even more sales as those who would want those rare colors could get them. I don't think anyone would be moved to purchase a Rivian now they got a new silver or a new dark gray.

Is it a first world problem? Absolutely. Is it silly to complain about? Also yes. But I need to complain about it on this forum as my wife would just roll her eyes and no one else would understand my pain lol

It would be very interesting to see what color people order, when they can order any color. For example, how many people ordered yellow R1? I bet not many. I also bet if it was a large percentage, Rivian would still offer it.

 

[R1S88]

For example, how many people ordered yellow R1? I bet not many. I also bet if it was a large percentage, Rivian would still offer it.

All 5 people who purchased it have posted in this thread

 

[DuoRivian]

All 5 people who purchased it have posted in this thread

It isn’t just yellow, there is Res Canyon and Rivian Blue as well which are clear colors and not just grey scale. Personally I like the white and HMG but would like at least one brightish color out of the standard seven (excluding launch green).

 

[R1S88]

I think the trade off will be manufacturing complexity and resale value vs the ability to uncharge. It would not be surprising to see more limited edition bright colors, at a higher cost, as production scales.

 

[Great Gatsby]

All 5 people who purchased it have posted in this thread

Kind of my point lol not many, but those who did will be very loud about it.

 

[Dark-Fx]

It would be very interesting to see what color people order, when they can order any color. For example, how many people ordered yellow R1? I bet not many. I also bet if it was a large percentage, Rivian would still offer it.

I'd get a yellow R2 if they offered it. It was my second choice after Rivian Blue, and wasn't available anymore when I got my Gen2 R1S.

 

[John G.]

I think you mean gray and grey.

Huge difference.

They may look like the same color, but they are not the same colour ...

You are so right. Sorry for my typo.

 

[rbdavis808]

Can we be real for one minute and reflect on the absurdity of our OCD in colors?

And maybe it's also just a tad absurd that much of the gnashing of teeth is over photos/videos first made by probably non-color-calibrated cameras (under a wildly variable set of lighting conditions) and then examined on a multitude of different probably non-color-calibrated display surfaces?

Personally, I'll be keeping my teeth ungnashed and my pants on until I see the vehicles in person.

 

[Gen(R3)Xer]

The most popular car colors per Grok:

Here’s the full global breakdown from Axalta’s 2025 data:
- White: 29%
- Black: 23%
- Gray: 22%
- Silver: 7%
- Blue: 6%
- Other colors (red, green, etc.): the rest

Together, white + black + gray make up 74% of all new cars produced globally — neutrals continue to dominate.

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The fact is most people don't want bright colors. I think the bright colors Rivian has created look cool, but I would not want them on my truck.

Rivian has to make what people want, and people can complain all day, but not enough buyers agree to justify producing bright colors.

But purple and teal are colors, they’re just not warm or bright. Also I see quite a few red cars on the road. At least around here.

 

[Gen(R3)Xer]

I think you mean gray and grey.

Huge difference.

They may look like the same color, but they are not the same colour ...

Why is Rivian using the British spelling to describe a place in California?

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