Expecting flawless execution from a 35 year old CEO with no previous business experience may be a bit much. I expected growing pains from a new company. This was one of them. They took immediate action after a misstep and that’s better than you’ll find in most of the “established” business...
I really like that Rivian is taking their time with Limestone and rolling out all the accessories first. Limestone isn’t just a car color, it’s a lifestyle!
I do think the flowchart needs updated with the question “Is it a picture of a truck that Rivian claims is Limestone?” and the appropriate flowchart response would be “It’s not Limestone, just a really bad photoshop job”.
I know this may come as a complete shock to some of you but there are still parts of this country (USA) where people don’t walk around with bolt cutters…
“While some salable R1S units have been built, the company still has some pre-production work to complete on the SUV, the people said.”
the Bloomberg article from Wednesday