I think, while name recognition is slowly increasing, Rivian may start to eat into shares of other cars in 80K-100K range, including foreign brands, Big 3 cars...
If Rivian, which operates for only 2 years, is above Mercedes Benz in reliability, which was founded in 19th century and is one of the most recognizable luxury car brands in the word, this is phenomenal result. :d
I doubt that Ford and GM (and some other traditional brands) will last long in the epoch of EV cars. These companies were struggling for decades, with some improvements sometimes, but they don't have their own values, don't have ethos, don't have "ideology", they are moving just by inertia.
I am reluctant to buy any Chinese product, let alone a car. It is almost like Americans buying Nazi German cars in 1939, because they were not so bad or even good.