SoCal Rob
Well-Known Member
- Thread starter
- #16
Thank you for the detailed insight! I’m a curious person by nature so I’m always questioning how things work and why things happen. I think that Rivian has at least a couple problems to solve to address the issue of customer satisfaction with matching configs by reservation date. It isn’t just manufacturing because some of the issues are after the vehicles are produced.I've worked in a lot of different roles over the years related to manufacturing engineering, from electrical design to PLC programming to MES (Manufacturing Execution System) data discovery, architecture design, SAP interfaces (argghh ?), programming and startup/go-live on the plant floor. I've worked hands on planning/designing with people from the C Suite to training operators on the plant floor using the MES. Much of it was/is food manufacturing related, but also some specialty steel work. Many of the concepts, challenges and issues are quite similar.
Stick with me here for a bit, I will get to my thoughts about Rivian, but some context helps. From my perspective there's two distinct layers at the manufacturing level. MRP (Material Requirements Planning) and MES. In general, the data flow is Customer Order Entry --> MRP --> MES. SAP does MRP quite well - at a co$t. But they really don't have strong ability to interface to plant floor equipment (they will tell you otherwise, lol). MRP can determine what you need when and where in a big picture. But it's a bigger challenge for something like SAP to connect all the pieces on the plant floor at the time of assembly, send work instructions to the operators AND machines, and ensure that everything is coordinated. If you ordered FG interior, the 3rd row seats in your R1S better not stage as OC when your vehicle is on the line being built!
Having seen MRP/MES in operation at the BMW Mini factory about 10 - 12 years ago, I imagine it's what Rivian has in mind. At Mini, the customer orders can be changed up to 2-4 weeks before build, as I recall. Once it is scheduled, you are locked in. As an example, the dashboard assembly is manufactured 7-10 days before vehicle assembly at a 3rd party OEM nearby. They ship the dash assemblies for each day's production in racks, staged in the order of VIN assembly. When your Mini comes down the line, they scan a barcode to ensure it's YOUR dashbard and it is installed in about 2 minutes. That sounds easy to accomplish, trust me, it's not. There is a ton of workflow programming, OEM coordination, etc. etc. going on to make this happen. Now multiply that by dozens or hundreds of options. Think about the behind the scenes programming required to coordinate your paint color, interior color, wheel options, etc. and manage the plant floor work cells in real time so that it is all staged properly in real time on your build day. It's quite complex. GM, Ford, BMW had decades to incrementally develop this capability. Rivian is trying to do it in a year or two. You can't just buy this stuff off the shelf ready to use like Microsoft Office. I have a close friend who works in the MES integration business. His company was in discussions with Rivian about providing developers for this type of work a few months ago, so there's a bit of a clue as to what's going on.
My guess is that Rivian was/is trying to develop this level of JIT production, but is finding out how incredibly difficult it is. So the easiest solution is limit the vehicle options and build batches of identical vehicles, instead of building to each customer order specification. Right now, it seems like the primary variables they are working with are body and interior color, and wheels.
So, it's mostly conjecture on my part, but I don't think the current delivery situation is dictated primarily by supply chain lead time or customers changing options multiple times months ahead. My guess is that it is more related to the inability to sequentially manage/stage the required components for specific customer orders in real time on build day.
Based upon what I’ve read in this thread and elsewhere, when it comes to JIT manufacturing in the COVID age, the concept can range from business as usual at best to optimistic and all the way to outright broken at worst. Hopefully I didn’t misunderstand or draw a bad conclusion from what the manufacturing folks have patiently explained.
I know there are economic advantages to JIT so I’ll be curious to see if manufacturers stay committed to the concept or if they rethink things.
I truly appreciate the discussion.
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