SoCal Rob
Well-Known Member
If Rivian wanted bragging rights of being the first to market with a modern electric pickup truck then I think they made the right choice. Rivian barely beat the F-150 Lightning and I have no idea how that would’ve impacted reviews and sales if they hadn’t.Cool idea, but a VERY niche market - subcompact truck. Not sure why so many startups are focusing on a truck right now when the market is clearly demanding SUVs. Build the SUV, prove profitability, and then scale to niche vehicles. For as much as I love my T, I think Rivian would be in better shape right now had they focused on putting out the S first.
Also, with the Gear Tunnel the R1T is unique and has more differentiation from competing ICE products than the R1S does. People have seen frunks on other consumer vehicles, even ICE, but I think the Gear Tunnel generated a LOT of positive press with the reviewer/influencer-popping-out-of-the-Gear-Tunnel or look-through-the-body-with-both-Gear-Tunnel-doors-open shots that were on virtually every early review.
The R1S, on the other hand, was remarkable for looking more like an ICE 7-passenger SUV with a nice boxy volume of space than a Tesla Model X which is admirably efficient but at the cost of traditional SUV utility. Combine the traditional SUV shape with the benefits of an EV frunk and it’s definitely an improvement, but not as mind-blowing for many people.
As-is, Rivian was first to market with a modern EV pickup AND first to market with a functional 3-row SUV.
edit: I forgot to mention that I absolutely LOVE our R1S and never considered an R1T because of our use cases, so I’m not writing that as a truck owner just trying to justify my preferences.
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