DD4ST
Well-Known Member
Six years ago Tesla was an island unto themselves in the EV market. Lots of competition for Rivian today. Rivian WILL NOT dominate the market copying Tesla. They need to adapt to the current consumer, not simply EV enthusiasts of six years ago. Dating myself, but think of the Sony Betamax vs JVC VHS format wars for recording video on tape. Betamax was arguably a better, sharper format that Sony controlled exclusively and expected to capture 100% of the market. JVC came out a year later with a lower resolution offering that was nonetheless cheaper and could record longer (two hours). Consumers opted for both cheaper and what best fit their lifestyle (movies). Betamax eventually hit the dustbin of history. In this analogy, both Ford and GMC are VHS and Rivian is Betamax.
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