Welcome to Half Moon Grey, now available on R1S / R1T and R2

[usulio]

Wasn't April fools a while ago? At least they didn't call it Millenial Gray

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[tivoboy]

Always liked this color, reminds me of Metallic Grey in my M3, but I think I’ll get something more pronounced for the R2

 

[Great Gatsby]

Rendered. ElCap on Left, HMB on right

 

[Great Gatsby]

Queue up 8 pages of complaints about how grays are boring. There, saved you all the trouble.

I think it gets a lot more complaints here because Rivian came into the scene with colors. It was fun, part of the brand ethos, at least we thought.

It wasn't scared to do yellow. Not gold or reddish yellow. Yellow. Not metallic blue or some variation of gray blue or navy, but blue. Red with an orange tinge. Green that is green not gray green.

And freaking purple.

I would never buy the purple but I'm glad its being offered. I find it less offensive than our third shade of gray. I think most Rivians fans would agree.

General population, most people don't care. What's the free color? Cool. They'll take that. Us Rivian fans like our pops of colors.

HMG is offensive because we would have taken any other color on the rainbow over another gray. Just give us El Cap Granite again and call it a day. This is a nothingburger. I can give Rivian a lot of passes but this is just silly.

 

[iansriv]

Trying to determine how that's different from El Cap Granite. I mean, side-by-side I'm sure there's a difference, but from the photos I've seen, I can't tell.

Have you ever shopped for diamonds?

 

[John G.]

Rendered. ElCap on Left, HMB on right

One is grey and the other is gray. It took awhile, but I get it now.

 

[ribuck97]

HMB - Ha, I really want Half Moon Blue.... or shall I say "Catalina Cove". Company streamlining production

R1 colors....
El Cap - All paint used and replaced with HMG
Red Canyon - running last production run and soon to be replaced with CC
LA Silver - Use up all paint and replace with ES

 

[mkhuffman]

I think it gets a lot more complaints here because Rivian came into the scene with colors. It was fun, part of the brand ethos, at least we thought.

It wasn't scared to do yellow. Not gold or reddish yellow. Yellow. Not metallic blue or some variation of gray blue or navy, but blue. Red with an orange tinge. Green that is green not gray green.

And freaking purple.

I would never buy the purple but I'm glad its being offered. I find it less offensive than our third shade of gray. I think most Rivians fans would agree.

General population, most people don't care. What's the free color? Cool. They'll take that. Us Rivian fans like our pops of colors.

HMG is offensive because we would have taken any other color on the rainbow over another gray. Just give us El Cap Granite again and call it a day. This is a nothingburger. I can give Rivian a lot of passes but this is just silly.

The most popular car colors per Grok:

Here’s the full global breakdown from Axalta’s 2025 data:
- White: 29%
- Black: 23%
- Gray: 22%
- Silver: 7%
- Blue: 6%
- Other colors (red, green, etc.): the rest

Together, white + black + gray make up 74% of all new cars produced globally — neutrals continue to dominate.

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The fact is most people don't want bright colors. I think the bright colors Rivian has created look cool, but I would not want them on my truck.

Rivian has to make what people want, and people can complain all day, but not enough buyers agree to justify producing bright colors.

 

[vmi9d3]

are those the most popular because that is what the people want or because that is what is offered/available? I thought I read somewhere they are the least expensive to manufacture/apply therefore that is why most car OEMs produce them.

 

[rbdavis808]

Wasn't April fools a while ago? At least they didn't call it Millenial Gray

Prematurely Gray, Legally Gray, the marketing possibilities are boundless.

"El Capitan" and "Half Moon", please ... amateurs!

 

[Great Gatsby]

are those the most popular because that is what the people want or because that is what is offered/available? I thought I read somewhere they are the least expensive to manufacture/apply therefore that is why most car OEMs produce them.

Most people are boring but those colors also happen to be the most often free option. Also if you wander into any new car lot, it is a sea of white and gray, so a lot of is whats available to a new shopper. Red cars for some reason got this myth about higher insurance cost or being pulled over more. Bright colors car started to be considered tacky for some reason unless it was on a supercar. Gray and black started to be considered "luxury" and I think everyone just rode Mercedes on that high to modern day.

I do think more people would pick a blue or green if those were presented as free options. Their would be a higher uptake on colors if they were cheaper but let's face it, us who wants color are a vocal minority.

 

[Great Gatsby]

The most popular car colors per Grok:

Here’s the full global breakdown from Axalta’s 2025 data:
- White: 29%
- Black: 23%
- Gray: 22%
- Silver: 7%
- Blue: 6%
- Other colors (red, green, etc.): the rest

Together, white + black + gray make up 74% of all new cars produced globally — neutrals continue to dominate.

------

The fact is most people don't want bright colors. I think the bright colors Rivian has created look cool, but I would not want them on my truck.

Rivian has to make what people want, and people can complain all day, but not enough buyers agree to justify producing bright colors.

Wasn't arguing that. I'm aware of the new car preference. I was speaking to Rivian owners spefically, as I do think a decent amount of us were drawn to the brand for their fun colors (keywords some, like you said, you don't want a bright truck).

They have to offer white, gray and black to appeal to the masses. RJ has said if it were up to him, they wouldn't offer black, but they have to. I'm taking issue with the extra colors we are getting.

Half Moon Gray? Like who is this for? Was anyone pissed about El Cap Granite? Bragging about a new gray is just falling flat after literally announcing purple a few months prior.

Esker Silver? Like what? We got three new colors and two of them are a shade of gray for the R2. Even for a limited time, compass yellow and red canyon would have been met with a lot more fan fare. I'd argue maybe even more sales as those who would want those rare colors could get them. I don't think anyone would be moved to purchase a Rivian now they got a new silver or a new dark gray.

Is it a first world problem? Absolutely. Is it silly to complain about? Also yes. But I need to complain about it on this forum as my wife would just roll her eyes and no one else would understand my pain lol

 

[ribuck97]

Most likely doing it to streamline production in Normal.

Make the standard colors $0-$1000. Provide a $4-5k charge for an order of Borealis, RC, Yellow. Similar to German MFR methods.

 

[timf]

HMB - Ha, I really want Half Moon Blue.... or shall I say "Catalina Cove". Company streamlining production

R1 colors....
El Cap - All paint used and replaced with HMG
Red Canyon - running last production run and soon to be replaced with CC
LA Silver - Use up all paint and replace with ES

Almost, but I would say it's Rivian Blue that gets replaced by Catalina Cove rather than Red Canyon. They already tried to get rid of Red Canyon once and brought it back. I'd expect it to live on as an R1 exclusive color, and maybe as a special edition for the R2 like they did with Borealis on the R1 before adding it to the regular lineup on R2.

 

[R1S88]

I’m happy to see HMG because it will make it easy to quickly distinguish between my future R2 and my El Cap R1. I’m part of the ~74% who believe bright colors belong on crayons, not cars. Clearly, the color preferences of people who post on this forum differ substantially from those of the general population.

As a Rivian enthusiast, I would love to see the company offer a wide range of vibrant colors. As an investor, though, I’m glad they continue to include neutral tones. Rivian likely has plenty of data by now on what sells and what doesn’t.

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