hed
Well-Known Member
I think there is a danger in an erosion of good will.
When we received our Model S in 2013 we were genuinely pulling for Tesla to win. That has mostly lasted through all the good and bad that is Tesla. Though they are changing as they get larger, I still pull for them because of the momentum they created for the EV movement. Even despite Musk's antics. Of course even Tesla is vulnerable if the bad starts outweighing the good.
Rivian is a different beast. They do not have the same advantages that Tesla did imho. Though the pandemic has bought Rivain some understanding, that won't last indefinitely. Rivian really is racing against the clock and other manufactuers.
My guess is Rivian's thought process is a belief that once the truck is released to the general public (in meaningful numbers) the product will be so compelling a rough rollout will be forgotten. Maybe, but time can/will take it's toll, more so if there are any issues with the product.
Right now, I think Rivian would be best served by doing a better job tempering expexctations and by proactively communicating.
If we the resrvation holding customer, get a sense, a sort of implication by what Rivian says (or doesn't), that the vehicle release is right around the corner, what happens if it isn't? Sooner or later frustration, then antagonism starts to creep in.
The way Rivian has been gong about this makes pulling for them more difficult and it gets harder the longer all this goes on.
When we received our Model S in 2013 we were genuinely pulling for Tesla to win. That has mostly lasted through all the good and bad that is Tesla. Though they are changing as they get larger, I still pull for them because of the momentum they created for the EV movement. Even despite Musk's antics. Of course even Tesla is vulnerable if the bad starts outweighing the good.
Rivian is a different beast. They do not have the same advantages that Tesla did imho. Though the pandemic has bought Rivain some understanding, that won't last indefinitely. Rivian really is racing against the clock and other manufactuers.
My guess is Rivian's thought process is a belief that once the truck is released to the general public (in meaningful numbers) the product will be so compelling a rough rollout will be forgotten. Maybe, but time can/will take it's toll, more so if there are any issues with the product.
Right now, I think Rivian would be best served by doing a better job tempering expexctations and by proactively communicating.
If we the resrvation holding customer, get a sense, a sort of implication by what Rivian says (or doesn't), that the vehicle release is right around the corner, what happens if it isn't? Sooner or later frustration, then antagonism starts to creep in.
The way Rivian has been gong about this makes pulling for them more difficult and it gets harder the longer all this goes on.
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