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Introducing Forever

tnawara

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Over the past century, humanity has built a massive industrial complex that is rapidly changing the composition of our atmosphere while simultaneously destroying the interlinked natural ecosystems critical for life on the planet. Our current way of life has been enabled by hundreds of millions of years of accumulated plant- and animal-based carbon in the form of fossil fuels. On our current path, we will fully exhaust this stored energy in only a few more generations and, in the process, carbonize our atmosphere and damage natural ecosystems to such a degree that life as we know it will not be possible.

If our planet is to continue to sustain life and enchant future generations, we must change.

To build the kind of future our kids and our kids’ kids deserve, extraordinary steps must be taken to stop the carbonization of our atmosphere and preserve our natural ecosystems. This requires individuals and entire industries to come together in ways we never have before to transition the world toward sustainable energy.

To extend our impact beyond the products we make and the associated competition they hopefully inspire, we are establishing Forever. Its philanthropic mission is dedicated to addressing our planet’s climate crisis and preserving the critical biodiversity needed for our planet’s long-term survival. We are putting 1% of Rivian’s equity into Forever, providing it with a substantial and growing financial platform to focus on high impact climate initiatives with an emphasis on preserving and restoring wildlands, waterways and oceans. These natural landscapes and seascapes are powerful carbon sinks that pull carbon dioxide from the atmosphere, storing carbon in soil, grasses, trees, shrubs, coral reefs and ocean floor sediments. By putting 1% of Rivian’s equity into Forever, the natural world will become a shareholder in our success. As our company’s value grows by transitioning our customers to sustainable transportation solutions, so will the value of our impact and philanthropic giving, creating a virtuous cycle of impact.

Also critical to preserving the natural world is using sustainability and efficient consumption to reduce our need to use the planet’s land and resources – on our current path, we will need multiple planets to support our ongoing global needs. With this, Forever will also include sustainable consumption initiatives and educational stewardship to help communities understand, appreciate and learn how to preserve our planet’s natural resources for future generations.

We will engage our employees, community members and like-minded partners as a way to maximize our collective impact. Our employees will have the opportunity to participate in community projects that improve the natural world and contribute to the mission of Forever. Just as we strive to make the outdoors accessible to all, we need to involve as much of the world as possible in the transition to a sustainable future. This is a critical moment where we must come together for the next generation. That is what we are trying to inspire — to keep the world adventurous forever.

RJ
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Ted

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Okay that's beautiful.

And yes, it's becoming VERY obvious that Humanity will not be able to depend on just our leadership and governments to get us out of this mess.

It will be up to all of us, -individuals, NGO's, youth groups, car companies, (ALL types of companies), all of us, to proactively build the momentum of reducing fossil fuel use and repairing our damaged home.

Personally, I'm walking the talk by transitioning my garden design/horticulture career by going for my masters degree in Ecological Landscape Design so I can move into Natural Resource Preservation and Restoration (wish me luck?).

But if FOREVER just turns out to be some sappy marketing ploy....
 

EVTrucking

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Rivian’s commitment to the environment is a major reason why I support them. I found the email from RJ refreshing.

Yes the R1T/R1S are fast and fun to drive but best of all they do not have a freaking tailpipe.

I really wish ICE auto exhaust was colored and or foul smelling. If it were we would pay a lot more attention to it.

We enjoy the outdoors and flock to campsites, parks, lakes, sightseeing ect all the while not giving a darn about what is spewing from our tailpipes. Passing the true cost of ICE emissions to our kids and grandkids.

EVs are not a perfect solution but I think they are a step in the right direction.
 
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Bobthebuilder352

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I read the email and still don’t fully understand what it was saying but that was probably the point. Say lots of ESG words to get some free media cycles and maybe distract us from the release delays.
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