Offer/Incentive discussions

[ribuck97]

https://www.rivianforums.com/forum/...fers-incentives-r2-r1s-r1t.59768/post-1057863

@Jonger1150 - Pulled this out of the sticky for conversations...

You are 100% correct regarding the lease rate being high. 3% though is the polar opposite... Direct competitor rate is a little over 5%. R1 rates ticked up about 10% month over month to 5-7.3%.

My current "guess" on the R2 lease APR being higher is perhaps a Rivian "dealer" markup due to the following factors:

1. They have a ?200k? reservation list
2. Will only produce 20k-30k vehicles
3. Possible - Giving a $3700 value "Launch Edition" package for "free" ensuring a 100% take rate of Autonomy+ on all vehicles. Regardless of how obtained.

Regarding #3, reducing the rate to the highest R1 7.3% APR knocks $100/mo off equating to the cost of the package. What do you think the take rate would be on Autonomy+ for leases if the APR rate was lower?? My guess is very low. So I'm betting Rivian rewarded those that buy the car outright and bumped the base MF APR rate to have leasees pay for Autonomy+.

Sponsored