Rivian email: Introducing the R1 Shop

[JGard18]

This just came out. I got too excited thinking I got a real email to act on, at first...

In May, we reached out to some of you, via survey and Guide conversations, to see if you were interested in reconfiguring your preorder to take delivery sooner. The volume and enthusiasm of the responses told us it was a path worth exploring. We tested this approach with customers across a spectrum of preorder dates to ensure it would be valuable, and now that we’re ready to launch this new online experience, we’ll no longer need to send individual email surveys to additional customers.

Introducing the R1 Shop

This month, we’ll introduce the R1 Shop, an online experience that gives invited preorder holders the opportunity to swap their current R1 configuration* for a new configuration with expected delivery in the next 6-8 weeks or sooner.

The first shop invitations will go out to some of our earliest R1T preorder holders this week, and we’ll continue to add invites on a rolling basis weighing factors like preorder date, current configuration, and vehicle availability. Once invited, you'll have access to the R1 Shop for one week, to give as many of you who are ready to make the shift the chance to do so.

Rivian will continue to build to order, however, there are often opportunities to more quickly receive your vehicle if you have flexibility in your configuration. The R1 Shop has been created to allow you to look at vehicles that are available due to last-minute order changes from other customers as well as our intentional use of batching for some of our more popular combinations. Of course, if you prefer to get exactly the configuration you preordered, this process won’t impact you.

Refreshed Delivery Window Estimates

This week, we’ll be updating delivery window estimates for some preorder holders. This first round will prioritize two groups of customers:

Preorder holders with updated delivery window estimates in 2022

A 2022 window means purchase day is in sight! There’s a lot to coordinate, from vehicle trade-ins to quotes for insurance and financing. Your window will let you know when it’s time to start thinking through the details.

Preorder holders who no longer have delivery window estimates in 2022

As we’ve continued to ramp production, we’ve seen some customers’ delivery windows move up while others push back. This includes much anticipated updates to many of our R1S preorder holders. For those who’d previously received an estimated window in 2022 but will now be later than that, we want you to have this update so that you can adjust your plans accordingly.

For all other preorder holders, we plan to share updated delivery window estimates on a rolling basis through the remainder of the year.

We hope all of this adds some clarity on when to expect your Rivian. We’re so excited for you to get behind the wheel, and we know that you are, too.

If you have any questions, please reach out.

Tony Caravano
Head of Rivian Customer Engagement

*Adventure Gear included in your existing configuration will transfer to R1 shop configurations except for the Camp Kitchen, Three-Person Tent and Gear Tunnel Shuttle.

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[Notaevfan]

Doesn't sound good for R1S orders.

 

[goldburger]

Wait. So I won’t be getting anything? I have never been given a delivery window— assume it was always 2023 so I’m not a 2022 window or a 2022 and pushed back window…

cool!

 

[atlastracer]

Doesn't sound good for R1S orders.

Yeah. RIP my July-Sept 2022 delivery window for my 2018 LE R1S preorder to Canada. I am not confident it will even be still in 2022 at this point given he said "many of our R1S pre-order holders" in the section about bumping to 2023.

 

[Tanquen]

Just got this also. Wondering what will be offered. Will they still be Launch Editions?

Hey, do you want a black with black interior? You have a week to except. Thanks for ordering with other options years ago but we can't afford to make more than one option.

"This week, we’ll be updating delivery window estimates for some preorder holders."

Never saw this, they just asked once months ago if I wanted one with black interior that week and then nothing since. The guides must be too busy.... Umm... selling truck?

 

[JGard18]

I'm personally excited about this because I'm so goddamned indecisive on colors. I would totally opt for like RB/BM over my current FG/FE config, or swap 21s instead of 20s, if it's going to get me my truck earlier.

 

[JKDU]

What is a little ambiguous for us R1S holders with this latest email is this part:

This includes much anticipated updates to many of our R1S preorder holders. For those who’d previously received an estimated window in 2022 but will now be later than that, we want you to have this update so that you can adjust your plans accordingly.

The first part of the email seems like it's for all R1 2022 dates in 2022 but then they throw this curve ball just for R1S holders. My initial interpretation is that this new R1 Shop is just for R1T holders and R1S holders will be getting a new, later delivery estimate. Hopefully we'll get more clarification for R1S holders later this week.

 

[moosehead]

More opaque nonsense. They don't even have the guts to just say R1S won't be delivered until xx.

 

[AdamUCF]

Just got this also. Wondering what will be offered.

Hey, do you want a black with black interior? You have a week to except. Thanks for ordering with other options years ago but we can't afford to make more than one option.

"Any customer can have a car painted any colour that he wants so long as it is black" - Henry Ford - RJ Scaringe

 

[Tango45]

More opaque nonsense. They don't even have the guts to just say R1S won't be delivered until xx.

<sarcasm>

What are you talking about?! R1S deliveries have "already" "started"!

</sarcasm>

 

[VHRivian]

I switched from the OC interior on my R1S hoping I could keep the delivery date in 2022, but it doesn't sound like there is anything we can do to get the S this year.

 

[ironpig]

Likely more continued delays for R1S orders. But I think most pope just want some concrete clarity on the overall timeline.

On the flip side, they have to figure out something to streamline the order process and hopefully they are finally figuring out that customers want available cars more than customization. They need to figure out the best way to get the specs they can build in to the hands of those ready to buy asap.

 

[Blueassassin]

I was really hoping this was going to be the announcement of the parts store.. come on Rivian sell us the parts!

 

[atlastracer]

While I think that some R1S customers will get their SUVs this year. Based on the email wording I think most 2022 delivery windows for R1S are going to be pushed to 2023 but they won't call it a delay. They've been dragging this along to get a few R1S out to employees so they can tell wall street "R1S deliveries have started, we've pulled in deliveries for R1T, and optimized our production lines for efficiency". While simultaneously delaying majority of R1S deliveries.

 

[sub]

It is feeling like they are just throwing ideas against the wall to see if anything sticks.

I have a suspicion this will not make the complainers any happier. Especially with the 1-week window to access, people are going to continue to complain about others with more recent orders getting their vehicles first.

Perhaps an early reservation holder has white configured but was willing to switch to silver. But when they get their invite to swap configs, all Rivian was making that week was blue, green and yellow so they leave their config as is. Then the next week, after their opportunity to swap configs has timed out, Rivian starts making silver. People who ordered last week get their trucks and that guy who was fine with white or silver is still waiting.

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