junkanoo
Well-Known Member
- First Name
- Richard
- Joined
- Mar 11, 2022
- Threads
- 7
- Messages
- 198
- Reaction score
- 251
- Location
- Connecticut
- Vehicles
- Acura RDX, Suburu Outback, R1S
- Occupation
- Supply Chain Planning
Flooding the market? Ford will have more F-150 Lightnings on the road next month than all the R1Ts in existence. IF Rivian can produce 50,000 R1S/R1T in 2023, that to me would be a HUGE win. But, if that's 35,000 R1Ts for the year that might be one month's production in Ford Lightnings. Meanwhile, Tesla will be making close to 350,000 for the U.S. market, just of their Model 3 next year.Rivian needs to get as many cars out there as fast as they can. The more legitimate of a company they are the more bargaining power they will have with suppliers and with potential business partners that may be another source of income. Who knows, they already may be getting a cut for every 21" Pirelli sold. If they do, those incomes may start to roll in after a few years.
OTA allowed Rivian to release R1T and R1S before they are ready and collect info. Facebook is a crappy products no one likes but everyone uses. It is all about numbers. Once you get the numbers, profitability will come. That is why RJ went back to original pricing. Once they flood the roads with Rivians, they can charge a big business to put their app on your screen or a restaurant to pop up their add when you get close or a whole lot of other things they can't think of right now but will be able to take advantage of using OTA. They can sell the product (which is often us) much better down the road using adjustments to the software even if they may lack the foresight to know how today. At this point all they need to concentrate on is getting R1s out and make sure they run. This is a long game.
The very next moment that Rivian allows paid advertisements on your vehicle's screen it will be a race between whether a lawyer with a class-action lawsuit or 6 state attorney generals that file a lawsuit first. This ain't a Facebook app ... this is a 7,000-pound potentially deadly vehicle. C'est la difference.
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