When did Rivian start advertising?

[White Shadow]

Saw my first Rivian ad while watching a YouTube video today. I had no idea they started advertising. Hopefully it helps bring in new interest!

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[strykerwsu]

A while now on YouTube tv etc

 

[COdogman]

Probably at least 6 months ago. It was around the same time Gen 2 was rolling out.

 

[Zoidz]

Given their need for increasing sales, would it be advantageous if Rivian dropped a few million $$ on a single creative, head turning Super Bowl advertisment? What thinks everyone?

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