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When R2 prices are released, how much is too much?

What R2 Price Point Will Make You Delay an Immediate Order?


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akc5247

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Our R1S lease is coming up in Jan 2027. My wife is against purchasing the R1 due to no captains' chairs option, but will be okay with R2 due to the size - but only, if the price is right.

I'm willing to stretch to 60-65k, but need it to be at least 330+ miles. Rivian cannot claim they know the market and come with a 'lesser' vehicle, when Model Y has been running the mill for number of years now..
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kurtlikevonnegut

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I won't pay more than $60k for an R2. At that price point a used R1 is a better value proposition.

I'd need a pretty compelling case to go north of 55k, so I'm hoping I can get a dual motor with performance and/or off-road package at or under 55.
 

Gen(R3)Xer

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Leasing Model 3 until R3X comes out, but now I have an R2 reservation as well.
Well at least you're not exactly slumming in the Mach-E.

It's an interesting point though. Like for me, if lower-spec R2s don't start to ship until the R3 gets close to production, that would definitely make me consider switching to an R3.
That’s an interesting situation that I hadn’t considered. I’m sure Rivian has though. They won’t want the R3 cannibalizing R2 sales.

The R3 will be built at the Georgia plant exclusively, so that has to be completed first. Also in the CNBC interview RJ said the R3 will come out sometime in 2028.

I’m imagining all of the R2 trims will be available for purchase by the end of 2027 (launch dual-motor, dual-motor, single-motor, or tri-motor). It makes sense to have the other dual-motor (non-launch) trims release next because they’ll already be producing a dual-motor (less changeover). After that I’m not so sure.

Will people lose interest if they don’t release the $45K single-motor in a timely manner? Is it easier to remove a motor during production or add a motor and make more profit with the performance tri-motor?

I guess it all depends on how successfully Rivian can scale and what the sales look like. There is a pent-up demand for a Model Y alternative/replacement and the R2 could be it, but not at $60K.

P.S. Does anyone know if the following vehicles have any off-road capabilities?
  • Volvo EX60
  • BMW iX3
  • Mercedes GLC Electric
 
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KRG

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RJ has been saying "nicely equipped for $45K" Will be interesting to see what you'll get for $45K... if it's a stripped short range, single motor RWD offering.. good luck!
I mean….its obviously going to be a short range, smaller battery, single motor RWD for $45k. What else would you expect. Nicely equipped likely means it‘ll come with a lot standard and be on par with the Model Y Premium AWD, which is also $45k. The range will be significantly less, unfortunately.

At that $45k price point….the choice will be a more utilitarian vehicle with a more aerodynamic shape and better range (Model Y), or the more lifestyle oriented R2 with a shorter range.
 
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NY_Rob

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I mean….its obviously going to be a short range, smaller battery, single motor RWD for $45k. What else would you expect.
Which is why I said "good luck" as I believe that config isn't going to be a good seller which in turn means they will be hoping the more expensive trims will buoy Rivian. Asking $50K-$70K for a smaller 5-seat SUV with 400V charging and less range than competitors may not be the greatest seller either. It's going to be tricky to get this right and keep Rivian afloat.
 

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m0rk

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If the above works out to be 70-75k cdn (R2 is meant to start at 65k in Canada) then all good. If that starts pushing 80k+ they're going to have difficulty in this market.

For reference, a Dual Motor 2026 Model Y is $65,990cdn. R2 Resonates with me more, but will people pay a 15k+ premium for it?
I'm ready to go up to 80k, but with the Canadian counter-tarrifs I don't see how the R2 Launch Edition could launch lower than that. I'm not giving up yet, though I wonder how Rivian will handle that. It would be useless for them to enter Canada with a 90k car meant to compete with 70k ones. And I don't see them selling at a loss here when they can easily sell all they produce in the US.
 

Wat5

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After seeing the interior door handle "redesign" (JerryRigEverything's video today shows it), probably not buying at all.
 

Dark-Fx

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After seeing the interior door handle "redesign" (JerryRigEverything's video today shows it), probably not buying at all.
Those are pre-production cars. And I personally think people are making a mountain out of a molehill here. My kids aren't getting out of the rear of any car with non-electronic child locks on the doors in the event of an accident. Which includes my Gen1 R1 vehicles.

Odds are much better that the electronic latches (and the physical cable that works regardless of any setting) on my gen2 will still function.
 
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Nadus

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Welp, we were left hanging on pricing, which made today's big reveal a bit of a let-down IMO. I guess that means this poll is still relevant for another month.
 

s4wrxttcs

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I suspect those of you who already own an R1 are going to be less price-sensitive than the rest of us, in general.
In 2015 I got a Tesla Model S despite being larger and more expensive than I would have preferred.
In 2018 I traded in my Tesla Model S on a Model 3 Performance because it fit what I wanted more. I did miss some elements of the Model S but overall it was a better fit.
In 2022 I traded in my Tesla Model 3 P on a Rivian Gen 1 R1T despite being being larger and slightly more expensive than I would have preferred.

I expect in 2027 or so I'll get a R2 but it has to be less pricey than what I paid.

With EV's I do have expectation that over time I'll find a better fit for exactly what I want at a competitive price point.
 

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blipit

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Looks like the Launch Ed is Dual-motor, Large Pack, with possibly Performance Upgrade. Specs are too close to Model Y Perf not to be.

Going by R1 pricing for battery upgrade($7k), perf upgrade($5k). Plus adding dual-motor cost over the base R2 $45k RWD model.

I could see Launch Ed coming in just under $60k... $59,990. (plus color, wheels)
 

VandalSibs

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Looks like the Launch Ed is Dual-motor, Large Pack, with possibly Performance Upgrade. Specs are too close to Model Y Perf not to be.

Going by R1 pricing for battery upgrade($7k), perf upgrade($5k). Plus adding dual-motor cost over the base R2 $45k RWD model.

I could see Launch Ed coming in just under $60k... $59,990. (plus color, wheels)
I really don't think it's gonna be as high as R1 pricing. The jump in battery capacity isn't as much, and the second motor is less expensive than the additional ones in R1.

I guess that there will be an $8-10k bump from the base price to the Launch Edition at most. (If I'm wrong, then I'm wrong).
 

blipit

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I really don't think it's gonna be as high as R1 pricing. The jump in battery capacity isn't as much, and the second motor is less expensive than the additional ones in R1.

I guess that there will be an $8-10k bump from the base price to the Launch Edition at most. (If I'm wrong, then I'm wrong).
Another question I have is how stripped out is the $45k model? We know it is smaller battery pack and RWD. But are those features the only cost cutting measures?
 

VandalSibs

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Most likely, but we won't know for sure until the base model is released.
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