Just feels like they are calling it quits and enjoying one last lap at success. Long term thinking seems to be just about gone, not just for the auto industry, but society as a whole.I really wonder what happened to Japan's auto industry. I can remember the invasion of smaller, cheaper Japanese cars in the 1970s and 1980s that had quality as good or better than what came out of Detroit. Did all the innovators who came out of WW2 pass away? There just doesn't seem to be the appetite for risk that Japanese industrialists had. As long as they can keep the Chinese out, they'll continue to have market success, but its only a matter of time before those walls fall. Especially if China acquires majority stakes in legacy Japanese auto companies.
Too true. No one plays the long game anymore.Just feels like they are calling it quits and enjoying one last lap at success. Long term thinking seems to be just about gone, not just for the auto industry, but society as a whole.
I used to work for Honda. From what I saw it was vehicles made by committee and controlled by suppliers. No innovation happening there. I doubt we’ll ever see the Honda Super EV production model in the US either. That was the last thing I saw that even looked remotely interesting from Honda. I would drive the shit out of that, especially after they discontinued the Fit in the US. The new one looks like an angry beaver with an underbite.Just feels like they are calling it quits and enjoying one last lap at success. Long term thinking seems to be just about gone, not just for the auto industry, but society as a whole.
I had an early model FitI used to work for Honda. From what I saw it was vehicles made by committee and controlled by suppliers. No innovation happening there. I doubt we’ll ever see the Honda Super EV production model in the US either. That was the last thing I saw that even looked remotely interesting from Honda. I would drive the shit out of that, especially after they discontinued the Fit in the US. The new one looks like an angry beaver with an underbite.
![]()
Yeah, the Fit was totally the spiritual successor to the original Civic. I could whip that car around like nobody’s business. I had the Gen 2 model (2009). I even liked the styling of the Gen 3 (sporty/modern). Then they discontinued it and went beaver mode. They did make an EV version, but it was just a compliance car for California.I had an early model Fit
It was nice for zipping around
Reminded me of the original Civics
I also had one of the first 3 Preludes in north Alabama back in ‘78 or ‘79
When the regulatory environment flips 180 degrees every 4 years there is no long game.Too true. No one plays the long game anymore.
They may have but not saying. Sony claims they have no info. High price. Full of gimmickry. Bland automotive design. It really shouldn't have gone as far as it has.They should have canceled the Afeela instead, that thing is way overpriced and underspeced. I went to a focus group for the Afeela and told them that in addition to the incredibly bad name, that the car would be stillborn. They asked me to stay afterwards and wanted more details on why I thought that way. I was pretty blunt with my feedback. I’m sure the execs behind the one way mirror weren’t pleased.
Friend who works there said they had planned (yes, long term) for hybrids because full battery tech was too heavy and used too much resources but had to change their plans when states like CA pushed up their ban gas cars schedule. Their original plan was for solid state batteries in 2030 before they would do full EVs...When the regulatory environment flips 180 degrees every 4 years there is no long game.
I saw Afeela in a mall at the Valley Fair last year in San Jose. At a glance, it reminded me of Saturn 4 door sedan. Sort of Restomod of it.They should have canceled the Afeela instead, that thing is way overpriced and underspeced. I went to a focus group for the Afeela and told them that in addition to the incredibly bad name, that the car would be stillborn. They asked me to stay afterwards and wanted more details on why I thought that way. I was pretty blunt with my feedback. I’m sure the execs behind the one way mirror weren’t pleased.