Philzer
New Member
- First Name
- Phil
- Joined
- Nov 9, 2020
- Threads
- 1
- Messages
- 4
- Reaction score
- 8
- Location
- Evanston, Illinois
- Vehicles
- Subaru Impreza
- Occupation
- Broadcast Engineer
- Thread starter
- #1
So I did a search on these keywords and found nothing, so I'm guessing this subject has not been posted. I noticed several financial oriented media outlets are speculating on the possibility of Apple either investing in or buying Rivian, since they' officially ditched their EV project last week. Just interested in reading what others here think of this idea. I would be ok with it, if Apple invested in and not outright bought Rivian. My thinking is Rivian already has its own cache/identity/brand awareness, that Apple woulld be foolish to mess with. Sort of like the way Toyota lets Subaru maintain its identity and boxer engines. Obviously, Apple's near bottomless pit of money would be huge, when competing against Tesla and others, that's the main benefit. As for marketing, maybe some slogan like "Rivian by Apple". Of course, Apple Carplay as standard would be a given, but Apple would also be wise to also have Android Auto as a standard choice as well, but Apple could add other Apple branded tech, maybe even helping develop Rivian's FSD. Anyway, here's a link to a March 8, 2024 Forbes article on this subject......
https://www.forbes.com/sites/billroberson/2024/03/08/should-apple-buy-rivian/?sh=4e18c739461c
https://www.forbes.com/sites/billroberson/2024/03/08/should-apple-buy-rivian/?sh=4e18c739461c
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