manitou202
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This situation won't apply to everyone, but I want to highlight one of the big challenges Rivian faces versus the competition with their current sales model.
We are looking to trade-in our Mercedes SUV and have narrowed down our search to the Kia EV9 or the Rivian R1S. On paper, an entry level R1S looks to be similar in price to the EV9, but the reality is a much different story.
Here are some of the details so far:
Kia EV9 GT-line
Price $77,395 (fully loaded)
Rivian R1S Ideal Spec (dual motor, standard+ pack, Limestone, 22" wheels, Ocean Coast)
Price: $85,250
Difference = $7,855
At first the difference in price isn't huge, and I would 100% buy the R1S over the EV9 for an $8k difference. However the gap gets a lot bigger quickly. Here is what the numbers look like when I factor in sales tax, tax credit, trade-in value, and discounts. The are approximate numbers.
Kia EV9
OEM Discount: $3750
Trade-in: $75,000
Sales Tax (9.03%): MSPR $77,395 - Discount $3750 - Trade-in $75,000 = $0 sales tax
Colorado Tax Credit (applies to $80k MSRP or less): $5000
Final EV9 Price: $68,645
Rivian R1S
OEM Discount: $0
Trade-in (through Rivian): Unknown from Rivian, must place $1000 deposit to get trade-in quote
Trade-in third party (Best so far is Carvana): $72,000
Sales Tax (9.03): MSRP $85,250 - Discount $0 - Trade-in (assuming third party trade-in) $0 = $7698
Colorado Tax Credit: $0
Final R1S Price: $95,948 (assumes trading in vehicle to Carvana with no sales tax credit, and $3000 less for trade-in)
Difference: $27,303
A couple of considerations. I don't know what the trade-in offer will be from Rivian, and that could have a big impact especially on the sales tax credit. They really need a way to get a trade-in quote without paying $1000 deposit. Unless I'm willing to take a risk on the $1000, I have to assume I will get a low ball offer from Rivian and will need to sell the car third party.
I could remove several options from the R1S to get the MSRP under $80k which would give me the $5000 Colorado tax credit. In that situation the final difference drops to $16,306.
Rivian does offer lease rates that are very competitive compared to Kia's lease rates, so that is still an option and will likely be our path if we go with the R1S. If I lease I get access to the $7500 federal tax credit (from both Rivian or Kia) but then I lose the sales tax credit. So if I buy out the lease I need to pay 9.03% sales tax on the buyout price.
The direct to consumer model has a lot of advantages, and so does standard pricing versus negotiating with a dealership. But having the ability to get trade-in quotes, and some small room for negotiation has a lot of benefits as well. I really want the R1S but my wife likes both the cars for different reasons. It's going to be a tough sell at the moment to justify the difference in price.
We are looking to trade-in our Mercedes SUV and have narrowed down our search to the Kia EV9 or the Rivian R1S. On paper, an entry level R1S looks to be similar in price to the EV9, but the reality is a much different story.
Here are some of the details so far:
Kia EV9 GT-line
Price $77,395 (fully loaded)
Rivian R1S Ideal Spec (dual motor, standard+ pack, Limestone, 22" wheels, Ocean Coast)
Price: $85,250
Difference = $7,855
At first the difference in price isn't huge, and I would 100% buy the R1S over the EV9 for an $8k difference. However the gap gets a lot bigger quickly. Here is what the numbers look like when I factor in sales tax, tax credit, trade-in value, and discounts. The are approximate numbers.
Kia EV9
OEM Discount: $3750
Trade-in: $75,000
Sales Tax (9.03%): MSPR $77,395 - Discount $3750 - Trade-in $75,000 = $0 sales tax
Colorado Tax Credit (applies to $80k MSRP or less): $5000
Final EV9 Price: $68,645
Rivian R1S
OEM Discount: $0
Trade-in (through Rivian): Unknown from Rivian, must place $1000 deposit to get trade-in quote
Trade-in third party (Best so far is Carvana): $72,000
Sales Tax (9.03): MSRP $85,250 - Discount $0 - Trade-in (assuming third party trade-in) $0 = $7698
Colorado Tax Credit: $0
Final R1S Price: $95,948 (assumes trading in vehicle to Carvana with no sales tax credit, and $3000 less for trade-in)
Difference: $27,303
A couple of considerations. I don't know what the trade-in offer will be from Rivian, and that could have a big impact especially on the sales tax credit. They really need a way to get a trade-in quote without paying $1000 deposit. Unless I'm willing to take a risk on the $1000, I have to assume I will get a low ball offer from Rivian and will need to sell the car third party.
I could remove several options from the R1S to get the MSRP under $80k which would give me the $5000 Colorado tax credit. In that situation the final difference drops to $16,306.
Rivian does offer lease rates that are very competitive compared to Kia's lease rates, so that is still an option and will likely be our path if we go with the R1S. If I lease I get access to the $7500 federal tax credit (from both Rivian or Kia) but then I lose the sales tax credit. So if I buy out the lease I need to pay 9.03% sales tax on the buyout price.
The direct to consumer model has a lot of advantages, and so does standard pricing versus negotiating with a dealership. But having the ability to get trade-in quotes, and some small room for negotiation has a lot of benefits as well. I really want the R1S but my wife likes both the cars for different reasons. It's going to be a tough sell at the moment to justify the difference in price.
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