Dark-Fx
Well-Known Member
I wasn't going to share this, but I used my R1S to get some 8' 4x4s and 12' 2x4s last week, and it worked great for it.Agreed.
I think Rivian hit the product-market fit sweet spot with the R1S. It's the right blend of luxury + capability + family mover to appeal to a decent sized crowd of people.
I think the sweet spot in the truck market involves less luxury and more functionality. Rivian would have a sales winner with a truck market if they could get something in the general R2 price range. Or even a lower-trim model of the R1T with fewer luxury touches, and maybe a traditional suspension.
When I look at the R2, I'm very reminded of the target market for the 4Runner. There's obvious differences, but it's impossible to not think about cross shopping them. Heck, they're even coming in at a comparable price point. A Tacoma equivalent would take the small/med truck market by storm.
Sponsored