SoCal Rob
Well-Known Member
Iām neither a manufacturing person, not a marketing person so Iām probably not the best to answer.It really is a mystery to me why glass roofs have became so popular with just about all automakers.
The only thing that makes sense to me is the dynamic chromatic glass that can change opacity, as mentioned.. The rub is its much more expensive to make.
All others glass roof aspects are net negative from the user perspective compared to a normal roof with or without a sunroof. Ask yourself, when is the last time you've actually looked up through the roof on the R1? Insulated roof is much cooler and quiter inside too.
So if R2 wants to be the cash cow in terms of the profitability and save the company, why take on a glass roof that costs more to manufacture than a standard roof.
My take on it is two-fold:
1. If an option is more expensive to include but the manufacturer can also sell the item for more as a result or make a sale which wouldāve been lost had they not included it, then it makes financial sense to include it.
2. Many times a feature becomes desirable, perceived to be desirable, or required just to be competitive. This may not make logical sense, but if it gives a manufacturer bragging rights or a box to check in a comparison list then it gets included.
I understand Rivian wanting to make a single body shell for each vehicle type, and that body shell includes an opening for a panoramic sunroof. What I donāt understand is why they cannot make a non-glass (metal, fiberglass, plastic, etc.) panel which could be installed with structural adhesive like the glass panel but before the paint application. Then install a supplemental headliner for that area or a different headliner and you have an option for people who donāt want a glass roof. That would probably make a lot of people happy without involving a significant amount of development.
I will say, though, that even established manufacturers seem to err on the side of panoramic sunroof = requirement for higher end trims. Back when I was looking at the current version of the Defender, I recall that you could only get a solid painted roof in the lowest trim with the base engine. With the panoramic roof entrenched as a premium feature, its easy for me to see why Rivian includes it.
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