What will we learn 5/17-5/23?

[LoneStar]

I sure hope Rivian folks don't figure out who we are in terms of our reservation... otherwise

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[sevengroove]

Going stealth when in development is great, once you are ready(?) to start selling the product, not so much.

I don't know, I still maintain that Rivian doesn't need additional marketing at this point. They clearly have enough funding, and they clearly have enough vehicles in the production queue (consumer and corporate) for at least the next 18 months. They have the time to build more brand awareness; and moreover, they have other things to focus on right now ... such as, better communication with those customers (i.e. us, not Bezos).

 

[wdlikatruck]

I don't know, I still maintain that Rivian doesn't need additional marketing at this point. They clearly have enough funding, and they clearly have enough vehicles in the production queue (consumer and corporate) for at least the next 18 months. They have the time to build more brand awareness; and moreover, they have other things to focus on right now ... such as, better communication with those customers (i.e. us, not Bezos).

Ha ha ha!
As video of Biden test-driving the electric F-150 goes viral.
Rivian either explodes with volume deliveries or prepares to watch one-time investor, Ford, simply leap-frog and crush the once darling start-up.
Ouch.

 

[Gshenderson]

Look at all the free press Ford generated having Biden drive around on the tarmac.

They just eliminated 74 million voters buyers from even considering buying one. ?

 

[MurryR1T]

They just eliminated 74 million voters buyers from even considering buying one. ?

And added 81 million that are on board

 

[Riviot]

I sure hope Rivian folks don't figure out who we are in terms of our reservation... otherwise

Legit fear of mine... I catch myself censoring my speech here.

 

[Ladiver]

Legit fear of mine... I catch myself censoring my speech here.

I wouldn't worry about it. Your money spends the same as anyone else's. Businesses really don't care what people say as long as they are selling product. Now, if the comments ultimately affect sales, then there is a problem.

You could have an entire YouTube series trashing Rivian (or any other brand) and when you go to place the order, all they care about is how you will pay for it.

 

[Atlrivian]

I don't know, I still maintain that Rivian doesn't need additional marketing at this point. They clearly have enough funding, and they clearly have enough vehicles in the production queue (consumer and corporate) for at least the next 18 months. They have the time to build more brand awareness; and moreover, they have other things to focus on right now ... such as, better communication with those customers (i.e. us, not Bezos).

Disagree for a few reasons:
1 - Fairly tough to sell a product when no one has heard of it
2 - As the first electric truck out the gate it should be INCREDIBLY easy for Rivian to get major free press. The headlines write themselves. They are actively avoiding press at this point when supposedly 1 month-ish out from first consumer delivery (not a got sign for a startup).
3 - If they really are planning on going for an IPO/SPAC in a few months, it is good to have points 1 and 2 covered. If the brand has been generating a ton of excitement that means a bigger payday for the top shareholders / investors (looking at you RJ)

 

[LoneStar]

And added 81 million that are on board

Only if about 20% of those "buyers" intend to vote, er, I mean purchase at least twice or more.

 

[sevengroove]

Disagree for a few reasons:
1 - Fairly tough to sell a product when no one has heard of it
2 - As the first electric truck out the gate it should be INCREDIBLY easy for Rivian to get major free press. The headlines write themselves. They are actively avoiding press at this point when supposedly 1 month-ish out from first consumer delivery (not a got sign for a startup).
3 - If they really are planning on going for an IPO/SPAC in a few months, it is good to have points 1 and 2 covered. If the brand has been generating a ton of excitement that means a bigger payday for the top shareholders / investors (looking at you RJ)

I agree that a successful #3 relies on nailing #1 and #2, but there's nothing to indicate that 1 and 2 will not happen. The internet is going to go nuts (hopefully in a good way) as soon as the first trucks make their way to reviewers, and the press will follow. We can only hope that they roll out a marketing effort that scales gradually with their production, perhaps a step or two ahead. What's the point of getting Joe Biden to drive a Rivian today if there are only 50-100 being delivered in June, and that the first 10k or so are already spoken for?

 

[jjwolf120]

There is no point in stoking demand, when there isn't a product to buy.

 

[LoneStar]

https://insideevs.com/news/508086/rivian-prepping-r1t-production-ramp/

Generally a re-hash of what we've already seen... but a few turn of phrases got a reaction out of me.

"Rivian has been impressively transparent ever since it came into the public eye." ?
If this is true in the marketplace eye, then we are really a bunch of sick-puppies.

That bit about Rivian telling Teslarati that it's already contacting reservation holders with updates regarding delivery times has to be a family-course sized word salad with a nothing-burger. I'm sure Rivian wasn't suggesting that Guide contacts had started or they would have phrased it better with "Guides" mentioned. This is just lipstick on the pig of almost meaningless emails sent out occasionally to reservation holders.

Sure hope they graduate from "training builds" to legit production builds by end of May..

 

[Gshenderson]

Only if about 20% of those "buyers" intend to vote, er, I mean purchase at least twice or more.

Voter buyer suppression is alive and well. Start shipping already! ?

 

[SANZC02]

From this article, Ford is stating a huge impact because of the Chip shortage;

Biden Pushes EV Plans With a Sneak Peek at Battery-Powered F-150 - Bloomberg

 

[sevengroove]

"Rivian has been impressively transparent ever since it came into the public eye." ?

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