R2 Configurator is Live! 🎉 What's your configuration?

[algo]

Wheel = rim, spoke, hub as a unit. The rim is only the outer part of the wheel.

Correct, but it is used colloquially for wheel. We can be as pedantic as we want, but I think we can all agree on is that wheel ≠ tire.

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[Sportstick]

Correct, but it is used colloquially for wheel. We can be as pedantic as we want, but I think we can all agree on is that wheel ≠ tire.

Agree on the last part, but it's not pedantic to be correctly semantic.

 

[algo]

Found on reddit on how to get to the checkout page: https://rivian.com/configurations/b...V_PROCSHQ0DS_PROCFTAJXN_PROCE991DW_ACERCB2001

 

[TemporarilyOutofStock]

 

[BaldThunder]

$1k for the AT upgrade doesn't seem like a bad option for those of us who don't want 21". Then I don't have to flip the 21". Then dump the ATs for All Seasons at the first opportunity.

Would you mind explaining a bit what your are talking about here? I'm thinking of going for the 21's due to the increased range. Is there a downside?

 

[AirplaneDr]

I'm really leaning towards no on R2, at least for now that the options have prices.

Pricing on this is all upside down. It all seems focused on driving demand for the LE but risks creating a demand cliff once LE demand wears off or is pulled from availability. In the R2 market space price perception and value have more sway that just catering to what a wealthy EV enthusiast wants, which is were R1 is positioned. RJ has routinely bragged R1 is cross shopped with Porsche 911. R2 is Hyundai, Mach E GT, Tesla 3/Y, etc. I think Subaru has a sleeper hit with Trailseeker that is right in the R2 demo, but $15k less. (Brief aside: As much as people here compare R2 to BMW iX3 it needs to be a slight stretch purchase from below, not compete with lux performance brands, the number of R2s they need to move out the door demand it).

The LE looks to be a relative bargain with only a $4k delta to the premium. The premium which should be the volume seller becomes almost as expensive as LE with the same wheels and tow package but no auto+ or performance motors. Add Auto+ and you are now paying a few grand more for a Premium than what someone else paid of a LE a week or two earlier. Not a good look for a company trying to have its big moment.

Pricing on the Standard AWD is just as screwed up. That's a $2k delta to Premium.

In product sales there's a thing called "the product walk." A company will have an array of similar products with increasing features and prices. A sales person can then introduce a potential customer to the place along the walk they are comfortable with and the try and walk them to the next higher stop, maximizing the sale. That seems to be what Rivian is trying to do here but the issue is there needs to be a solid value proposition at each stop so the customer doesn't feel screwed if that’s where they decide to stop.

Finally, I'm not driving a silver car. I'm also not paying $2000 to get a few bucks of pigment added to paint that is already being put on the car. It's not what I can afford but more like feeling like a sucker. This is not a Porsche, it's a mass market car that really feels like Rivian is trying to back door boost the MSRP through paint. I don't care that Tesla does it. This was a chance for Rivian to differentiate from Tesla and they blew it. Hell, raise the price by a grand and keep the premium paint at a few hundred.

The sense I get is that Rivian isn't hitting the unit cost it needs to on R2 and isn't predicting it will for a long while. It's a vicious cycle: To get the sale price they need to turn a unit profit they have to charge more than the wider market will pay to achieve sales volume to support lower unit cost. I hope for Rivian's sake I'm wrong.

Rant over from somewhere over the Atlantic on my way to London, I really wanted to be excited for this day but I'm just not feeling it.

 

[RWerksman]

I'm really leaning towards no on R2, at least for now that the options have prices.

Rant over from somewhere over the Atlantic on my way to London, I really wanted to be excited for this day but I'm just not feeling it.

Same boat.

This feels very different than when the R1 configurator was launched. Those paint prices are egregious. Launch Green was included with R1. Any wheel selection was included with R1.

If they don't let me use the limited amount of referral pesos that I've saved up, I think I'm opt out of an R2 despite the fact it probably makes financial sense to do so with OSEV.

I might just opt for the iX3 configured how I want it with over 100 miles more range and 100kW+ faster charging for a couple of bucks more.

 

[ribuck97]

Is getting $3500 of options thrown in not benefit enough for being an early adopter For the LE? Because thats what the pricing model says to me between the LE and Premium

 

[SANZC02]

Interesting that everyone is focused on paint pricing. Excluding the LG that was free on the R1 LE, the other colors are less than the R1 colors were.

Seems like no one is factoring in the 3450 saved with the lifetime Autonomy+ at 2500 and the tow package at 950.

To me the LE package is a well optioned vehicle with pricing at the low end of the range I expected when I put my deposit down. The LE in White is 58,990, in CA that puts me out the door right around 65,500. That is well under the 75k I budgeted for.

 

[wnealisr226]

Lower take rate...

Pirelli also could have cut them a massive deal on those $440 21" tires figuring they would make it back on 2nd and 3rd sets. Lots more competition in the 20" size.

Also, all terrain tires are usually more expensive than all seasons.

 

[AirplaneDr]

Interesting that everyone is focused on paint pricing. Excluding the LG that was free on the R1 LE, the other colors are less than the R1 colors were.

Seems like no one is factoring in the 3450 saved with the lifetime Autonomy+ at 2500 and the tow package at 950.

To me the LE package is a well optioned vehicle with pricing at the low end of the range I expected when I put my deposit down. The LE in White is 58,990, in CA that puts me out the door right around 65,500. That is well under the 75k I budgeted for.

Because R2 is not R1. It is not inline with the competition in this market segment.

Also, paint pricing on R1 is dumb.

 

[Ralph]

I agree that the prices for paint are a massive miss for Rivian or any other vehicle in this price range.

 

[RWerksman]

Interesting that everyone is focused on paint pricing.

How could one not be when the closest direct competitor has that option largely identical option for $695 -- a full 1/3 the price? How could one not be when the R2 color options are more expensive than most of the Porsche Taycan options - a EV that costs twice of what an R2 costs?

Everyone is free to spend their money in any way they wish, and this pricing may be OK with some, but let's not act surprised with folks not seeing value here.


This is a miss by Rivian. It has turned what should be a celebratory day into a bit of a sour day for more reservation holders than we care to admit.

 

[KRG]

Same boat.

This feels very different than when the R1 configurator was launched. Those paint prices are egregious. Launch Green was included with R1. Any wheel selection was included with R1.

If they don't let me use the limited amount of referral pesos that I've saved up, I think I'm opt out of an R2 despite the fact it probably makes financial sense to do so with OSEV.

I might just opt for the iX3 configured how I want it with over 100 miles more range and 100kW+ faster charging for a couple of bucks more.

Im unsure why you and others feel this way. I built an iX3 and it was mid $70s to get it to R2 LE level of equipment….and it’s way slower. I’ll pass. R2 is a steal.

People comparing the R2 to Hyundais and Subarus(Toyotas) are frankly out of their mind. The R2 is a far superior product. If you don’t care about power or driving dynamics then sure, maybe a Rivian isn’t worth the price delta over basic appliance EVs.

 

[KRG]

How could one not be when the closest direct competitor has that option largely identical option for $695 -- a full 1/3 the price? How could one not be when the R2 color options are more expensive than most of the Porsche Taycan options - a EV that costs twice of what an R2 costs?

Everyone is free to spend their money in any way they wish, and this pricing may be OK with some, but let's not act surprised with folks not seeing value here.


This is a miss by Rivian. It has turned what should be a celebratory day into a bit of a sour day for more reservation holders than we care to admit.

Again, the iX3 has cheaper paint options but they charge for basically EVERYTHING else. It’s absolutely not a better value.

Porsche, really? I’ve ordered 2. They nickel and dime for EVERYTHING.

Getting everything standard and paying more for paint is fine with me. There’s always the free option.

Also Tesla’s paint prices are similar right? Doesn’t seem to impact their popularity.

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