DuckTruck
Well-Known Member
CommodoreAmiga. I couldn't agree more. I love my 2016 Cadillac ELR. It's a great driver and I love the styling, inside and out. They only made them for two years (2014 & 2016) and had a hard time selling them, primarily because they didn't really try. As was the case with the Volt, they were Halo Cars that helped with GM's NHTSA Corporate Average Fuel Economy scores. I've read too many stories of people walking into Chevy dealerships in search of the Volt, only to have the sales person try to upsell them to one of their ICE vehicles. They did the same to me. I tried three different dealerships before I found a used ELR in the Midwest on CarGuru.com, took a red-eye to Ohio and a week to drive her home.You make some good points. And GM has an impressive amount of inertia and there are many points, throughout its history, where it's failed to adapt or get out of its own way. However, I honestly believe that DEALERS have been a significant factor preventing the legacy autos from moving to EVs.
Even recently, Cadillac dealers have been opting to terminate their franchise licenses rather than upgrade their dealerships with EVSEs and the tech necessary to sell and service BEVs. That really blows my mind -- especially since Cadillac has some cool EV products coming down the pipeline.
https://www.cnet.com/roadshow/news/cadillac-franchise-dealers-jump-ship-ev-sales-lyriq/
Regarding the ELR, I think Cadillac produced but one commercial for it (I saw it later, posted with an article talking about this issue, and thought the commercial was great). However, the company didn't seem to push it beyond that and I'm not sure I didn't know more about the car than the good folks at the dealership I bought it from. I'm not that bright, I just spend a lot of time studying topics that fascinate me, and the Volt was one of those cars that I felt was a step in the right direction. That led me to its better looking sister, the ELR (don't get mad at me, I really love the Volt as well, just don't tell Elly). For as much as GM did to develop the Volt & ELR plug-in hybrid technology, neither family of dealers seemed to have much enthusiasm for selling them.
Once they're out the door, they generate very little service revenue for the dealer. That same service revenue virtually disappears when you look at the Spark and Bolt. Hopefully, those lessons and the threat posed by Tesla to GM's car sales opened their eyes. I think they're even more afraid of the threat Rivian and the growing ET (Electric Truck) movement represents to their much more profitable Truck and SUV lineups. The same is true with Ford, Dodge, Toyota, and others. This is especially true given America's ever-shrinking demand for sedans and coupes.
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