Donald Stanfield
Well-Known Member
I wasnât too impressed with the listed changes either, until I sat in one. If the gen 1 interior takes you 80% there the ascend adds another 15% IMO. So youâre at 95% premium.I am going to have to say....I am not all that impressed with the Ascend but I commend Rivian for getting the attention they are, with a minimal amount of changes.
Seems a different stiching pattern, color pallette, and some cloth pieces are really impressing people which as a sales person....I find the elegance of their sales pitch impressive...and impressively successful. But I see alot of snake oil with it.
I still like it...and wouldn't hesitate to get a new TM or QM with it, but would rather have them keep all that and bring back a truly premium audio system like my Meridian.
Edit....To Don's point...I have not seen one in person...so maybe I will change my mind when I do.
The contrast stitching and added details are spread throughout the cabin and has a general premium feel. There are tons of little details, and thatâs where premium matters. Itâs also harder to convey over pictures and text and can be missed by someone who doesnât have an eye for detail.
As someone who has shopped vehicles at that price point a while those little details are the differing factor. BMW and Mercedes( except for the retro futuristic garbage lately) get it, Cadillac used to get it(and is starting to get it again) and Range Rover gets it.
Then you have companies like Aston and Rolls that take it to the extreme. GMC and Ram arenât there IMO. They use nice materials but the style isnt there. Rivian isnât going to be as overt about it because their style is modern so they have a simple design language with premium materials.
They got the language down on gen 1, and now Ascend takes it to that small detail oriented fleshed out level that really executes their chosen design style.
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