DJG
Well-Known Member
Software capabilities is another key differentiator between the two. Rivian's identity is based on this capability (tech company first, manufacturer second) and they have proven the ability to consistently add value. Volvo is an unknown on that front, but they will almost surely not match Rivian in that regard. It's just not in their nature (conservative, don't rock the boat). OTA's once a month from Rivian will be once a year with Volvo. Yes, Volvo has a Google OS that will come with the option of a million apps, but none of which are unique or differentiating. That matters to some more than others.
The other thing that Volvo can never match the Rivian on is uniqueness and cool factor (at least for the time being until Rivian is more ubiquitous). No one will ever stop you in a parking lot to say, "is that an EX90, cool!". Again, something that matters to some more than others. Some people will pay handsome sums for this alone.
The EX90 is simply a better drivetrain version X90, and that's not a bad thing at all. It's the same playbook as the Lightning, and should convert droves of current ICE version owners that already love the product and company and aren't up for taking a chance on upstarts.
This comparison can be easily distilled down to this visual:
EX90
R1S
Both great vehicles that will sell well, but different strokes.
The other thing that Volvo can never match the Rivian on is uniqueness and cool factor (at least for the time being until Rivian is more ubiquitous). No one will ever stop you in a parking lot to say, "is that an EX90, cool!". Again, something that matters to some more than others. Some people will pay handsome sums for this alone.
The EX90 is simply a better drivetrain version X90, and that's not a bad thing at all. It's the same playbook as the Lightning, and should convert droves of current ICE version owners that already love the product and company and aren't up for taking a chance on upstarts.
This comparison can be easily distilled down to this visual:
EX90
R1S
Both great vehicles that will sell well, but different strokes.
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