First R2 validation build vehicle rolls off the production line!

[BigSkies]

60k for that config? They're doomed.

Rivian has been working hard to be mini-Tesla for a while. Many of their key employees are former Tesla employees. The R2 was announced with a similar price and similar dimensions to the Model Y.

I'm willing to bet that Rivian's pricing looks very similar to the table below, just excluding the "Standard" option. There will also be some differences for options & accessories, but overall ASP will likely come in similar.

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[Time2Roll]

What’s the point of that? Someone will take screenshots and share. So why not let potential customers play around with it?

I assume the first six months of production is sold. So why bother with the drama of changes once the remaining potential customers are available to order? Could be a lot of price and configuration adjustments once the line is rolling and the launch editions are completed.

 

[VandalSibs]

Rivian has been working hard to be mini-Tesla for a while. Many of their key employees are former Tesla employees. The R2 was announced with a similar price and similar dimensions to the Model Y.

I'm willing to bet that Rivian's pricing looks very similar to the table below, just excluding the "Standard" option. There will also be some differences for options & accessories, but overall ASP will likely come in similar.

If Rivian does pricing similar to this, it would actually be pretty good considering the highest-spec R2 is gonna be a tri motor.... And would be still be about $20k cheaper than a base R1S.

 

[drivetorun]

Rivian has been working hard to be mini-Tesla for a while. Many of their key employees are former Tesla employees. The R2 was announced with a similar price and similar dimensions to the Model Y.

I'm willing to bet that Rivian's pricing looks very similar to the table below, just excluding the "Standard" option. There will also be some differences for options & accessories, but overall ASP will likely come in similar.

I think they could probably get away with being 5-10% more than the Model Y, assuming equivalent range figures.

I say that because I believe the market will be willing to pay some premium for a more "rugged adventure vehicle", from a brand with less baggage, and a vehicle that hasn't become the Camry of the EV world.

Look at the pricing difference between the Toyota 4Runner and Honda Passport. Very similar in size/concept, but the 4Runner obviously has the edge in off-road market positioning/equipment/owner community (arguably the Passport could be seen as the more reliable choice given it's still using the well-regarded 3.5L V6). Honda Passport Trailsport MSRP = $48,650. Toyota 4Runner TRD Premium 4WD = $56,905. That's a 17% premium for the 4Runner with relatively similar convenience features.

 

[RookEV]

My guess - since they made the Lidar/self-driving announcement so late in the game - is that they reach out to all reservations to see who wants to configure and buy now versus those who prefer to hold their reservation to the second release in late 2026. Some of us - who don’t give a rip about eyes-off self-driving - will build now. Others will want to wait (and pay more for it).

I also do not see a lot of configurability in R2 compared to R1. Like I’m thinking launch edition is already preconfigured with dual motors, large pack, and some special trim. Maybe only configs are a few limited exterior and interior colors and some post-prod line installed options (think trailer hitch and floor liner type stuff). I’m thinking that’s what keeps costs lower and output high. I also hope that premium audio and full glass pano roof are standard.

The guessing game is indeed fun.

 

[SANZC02]

My guess - since they made the Lidar/self-driving announcement so late in the game - is that they reach out to all reservations to see who wants to configure and buy now versus those who prefer to hold their reservation to the second release in late 2026. Some of us - who don’t give a rip about eyes-off self-driving - will build now. Others will want to wait (and pay more for it).

I also do not see a lot of configurability in R2 compared to R1. Like I’m thinking launch edition is already preconfigured with dual motors, large pack, and some special trim. Maybe only configs are a few limited exterior and interior colors and some post-prod line installed options (think trailer hitch and floor liner type stuff). I’m thinking that’s what keeps costs lower and output high. I also hope that premium audio and full glass pano roof are standard.

The guessing game is indeed fun.

I’d be pretty surprised if there are more options than interior/exterior colors and wheel package on the initial release.

 

[VandalSibs]

I also do not see a lot of configurability in R2 compared to R1. Like I’m thinking launch edition is already preconfigured with dual motors, large pack, and some special trim. Maybe only configs are a few limited exterior and interior colors and some post-prod line installed options (think trailer hitch and floor liner type stuff). I’m thinking that’s what keeps costs lower and output high. I also hope that premium audio and full glass pano roof are standard.

I wasn't around for it, but want the actual launch edition of the R1T locked to Launch Green, Quad Large Pack? Maybe wheel/tire choices and interior color?

 

[captainjp]

I’d be pretty surprised if there are more options than interior/exterior colors and wheel package on the initial release.

Let’s not forget the Sound package

 

[UnsungZero_OldTimeAdMan]

I wasn't around for it, but want the actual launch edition of the R1T locked to Launch Green, Quad Large Pack? Maybe wheel/tire choices and interior color?

Gen 1 LE = Launch Green, 20" AT wheels & tires (i.e. "staples" style 20"), large pack and Bosch sourced Quad (only pack and motor config in production until late '23).

But, production being batched, I think some oddball LEs were produced with different paint and wheels.

 

[godfodder0901]

I wasn't around for it, but want the actual launch edition of the R1T locked to Launch Green, Quad Large Pack? Maybe wheel/tire choices and interior color?

Gen 1 LE = Launch Green, 20" AT wheels & tires (i.e. "staples" style 20"), large pack and Bosch sourced Quad (only pack and motor config in production until late '23).

But, production being batched, I think some oddball LEs were produced with different paint and wheels.

Nope. OG LE could be any color. The Launch Green was gated to LE, though. I have one of the first 1000 delivered, and it's Rivian Blue. The LE really only added free wheel choice, free off-road package, free tow hooks, and access to Launch Green. Oh, and that sweet dash label.

 

[VSG]

• Launch Green was optional for Launch Edition, not mandatory. All colors were available. Upcharge for most.
• All interior colors were available. Upcharge only for FG.
• There were wheel options, several no-cost for LE, several more had an upcharge.
• PTC was included.
• Tow hooks were originally free only on LE, optional on other trims, but they changed that and made them standard on all trims before they delivered anything.
• RUS was included as standard on the LE, but if you didn't want it you could remove it for a $2k discount.
• There were no battery options at all back then - only Large pack.

Too many options wasn't the problem with the R1 - the problem was people were allowed to switch configurations on the fly, from day-to-day, even between R1T and R1S. That screwed up production planning a lot, especially because people were trying to game the system to get a vehicle sooner. (changing colors and options to what they learned was currently shipping, as Rivian batched the builds). I don't think they will let you do that with the R2 - once you configure, you will be locked in.

We already know the Launch Edition R2 is a dual-motor, well-equipped version. Not the base model. And not the top-of-the line trim either. My guess, $50-$55k. Probably closer to $55k. They will allow you to pick colors just like they did with the R1 LE. I don't think they're going to have many wheel options - I think like with most vehicles the wheels will be part of the trim level.

IMO the base model will be next to ship at the announced $45k base price. The base model may have fewer colors/options, and may be sold "off the rack" rather than as customer-configured vehicles. They need time to tune the assembly line, and they can do that with the initial LE models and still run at a profit because the LE will be higher margin. When they have say 6 months of experience producing LE and the line is up to speed, then they will be able to hit the lower price/higher demand of the base model while still running at a profit. Whether they take orders immediately for the base or not I don't know. People are still complaining that they didn't start shipping R1S at the same time as R1T, even though that was the announced production plan all along. Perhaps it's better not to allow people to configure a trim that is not shipping yet.

Then the high end trim will be released about a year from now, with lidar and the Rivian chips. Maybe with 3 motors, maybe a performance dual motor. That high end trim will be $60k or more, and the 15% or so who are willing to pay extra for autonomy (that's the Tesla number) will snap those up. The lidar version will be the top trim at the highest price. They're not about to release a base model with full lidar and autonomy at the base price just a few months after launch. If you want lidar you'll pay a premium. Maybe the next gen R2 will have lidar on all trims (at a corresponding step increase across the board - no more $45k base model after first gen), but the initial gen will only have lidar on the top trim.

 

[TexasBob]

I assume the first six months of production is sold. So why bother with the drama of changes once the remaining potential customers are available to order? Could be a lot of price and configuration adjustments once the line is rolling and the launch editions are completed.

I think nothing is sold. There are some thousands of hand raisers with $100 deposits and many alternatives. Rivian is going to have to earn every sale from day one, IMO. There will be no waiting line like there was at R1 launch when there was nothing comparable to the R1T. (Tesla burned through a million truck reservations in 3 months, Lucid burned through all of it gravity reservations before it even hit normal production volume).

If Rivian gets the price a features right they should be able to sell a reasonable number of launch edition vehicles, but it will be hand to hand combat with BMW and GM and Tesla, etc. And then there is Scout, which is going to be very tough competition at a size and price point in between R1 and R2 and will have its configurator open even before the full featured version of the R2 is available. Rivian has its work cut out.

 

[drivetorun]

Too many options wasn't the problem with the R1 - the problem was people were allowed to switch configurations on the fly, from day-to-day, even between R1T and R1S. That screwed up production planning a lot, especially because people were trying to game the system to get a vehicle sooner. (changing colors and options to what they learned was currently shipping, as Rivian batched the builds). I don't think they will let you do that with the R2 - once you configure, you will be locked in.

While I had officially "configured" my R1S, I ultimately grabbed an identically-spec'ed option from the shop (or whatever they called the webpage that allowed you to see what was available to reserve from the factory). Honestly, I think they should primarily rely on the shop to get the R2s out, and just periodically give more and more reservation holders access to it. Worry about specific ordered builds after a few months.

 

[DuoRivian]

While I had officially "configured" my R1S, I ultimately grabbed an identically-spec'ed option from the shop (or whatever they called the webpage that allowed you to see what was available to reserve from the factory). Honestly, I think they should primarily rely on the shop to get the R2s out, and just periodically give more and more reservation holders access to it. Worry about specific ordered builds after a few months.

I believe that’s the plan by having one configuration for the launch edition. Dual motor and one battery size. Then all they have to worry about are 6-10 exterior colors and two interior colors but can batch those and allow reservation holders first access for the initial few months then broaden it out.

 

[R2D2TOO]

60k for that config? They're doomed.

Why? That's what I want and about what I expect to pay.

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