Dustyshades
Well-Known Member
Equinox - 1 green, 1 blue, 1 red, 1 white, 1 black, 1 gray. (Less variation)Fine. Let's look at competitors that actually have comparable models: Ford Bronco, Chevy Equinox, Jeep Wrangler - they all have more vibrant color palettes. Shy of the purple, Rivian's offerings are muted.
Bronco - 1 red, 1 blue, 1 orange, 1 tan, 1 brown, 1 white, 1 black, 1 gray. (I would say this about in line with/ R2)
Wrangler - lots of variations, but should be said that this is a cult car for weird people. They know their audience.
I would also say that these (outside of equinox) are not the best comparisons for R2. The majority of people buying an R2 are going to be cross shopping a model
Y and other crossover SUVs
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