Is there demand at the new price?

[COdogman]

If there is demand for a $105,000 Chevy and a $108,000 GMC then I believe there would be plenty of demand for Rivians at the higher pricing. We have to remember that we set our expectations for these lower prices but the vehicle was a clear value compared to those other competitors.

It’s also worth noting the quad motor R1s are the high end “halo” models for Rivian. They have said their goals are to sell several lower priced vehicles too. I know a smaller SUV has been mentioned….

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[TollKeeper]

I’m sure a lot of people do not want a half ton size truck and don’t need it…..I am one of those people. I previously had a 2500 Duramax, but I don’t need/want a large truck anymore.

I also do not want to deal with Ford/Chevy dealers….bad experiences and I want no part of that again.

Also I don’t need a truck, but it will be nice to have for those 2 times a year when my wife wants to buy something big from IKEA/Costco. However, I do want something luxurious feeling and fast. I want one vehicle to do those things for me and not need multiple vehicles.

I previously had a JLUR, so it will be nice to have that off-road capability even if I never use it…..I know I can if I want to.

I agree whole heartedly. But I also am under the realization that if I had not ordered when I did, and was under the new pricing scheme, I would be buying a used truck, for considerably less. Not because of anything other than Rivian priced me right out of the pocket that I could afford to be in. I have been a die hard GM fan for... well since I had my drivers license. going nearly 30 years. I refuse to buy anything newer than a 2004/5 because that was the last year GM made a product I could trust! But even now, there are scenarios about Rivian, lets be honest, scare the shit out of me. They are all "what ifs", but they are all still relevant to me. I am trying to look past it, at the performance, and family abilities... and hoping they will survive, and meet all the expectations.

 

[Jimi]

Even at the higher price, it is still a good deal compared to other comparable EV SUVs, and a better product as well!

 

[No.92]

Well Tesla's stock is grotesquely overvalued as well based on any metric of sanity. It's a mistake to try and back out a valuation for Rivian based on Tesla.

I hope Rivian survives and thrives, but they will certainly not have the latitude to make mistakes like Tesla did with the competition that is coming online. How many of us have reservations for other vehicles or at least our eye on them? I have money down on 5 vehicles right now and just waiting for one to show up. I'm a 2018 res holder and it's probably a coin flip whether I end up with an R1T or not.

Well, compared to the other ones coming, the R1T is amazing and the feature set you get offered compared to the others stack up pretty nicely.

 

[mini2nut]

I think it's still a fair value when you look at the what the truck offers.

The R1T offers the rare combination of a BEV pickup truck, a luxury interior, a non-pickup truck ride, 300+ mile battery range, sporty handling, can easily handle off-road trails and has an air suspension that can be raised or lowered from the cab.

 

[Forager]

In one of the Off-roading and Overlanding forums I frequent, I was amazed at the number of Land Rover owners with a pre-order. Of course, these are predominately Discovery owners, which starts around $55k. With the new pricing, Rivian is competing with Range Rover and I just don’t think the interior is on par with that.

Yes, being full electric and high performance will lure in buyers at $90-100k, but Rivian really needs to get their midsize SUV/crossover in production to generate massive sales. I’m sure many of us hoped the dual-motor standard-battery R1 would start around $55k, but with that no longer the case, Rivian need their midsize offering yesterday.

 

[mini2nut]

I was confident that the upcoming Dual Motor R1T would start at $60k with the 261 mile battery.

 

[crashmtb]

In one of the Off-roading and Overlanding forums I frequent, I was amazed at the number of Land Rover owners with a pre-order. Of course, these are predominately Discovery owners, which starts around $55k. With the new pricing, Rivian is competing with Range Rover and I just don’t think the interior is on par with that.

Yes, being full electric and high performance will lure in buyers at $90-100k, but Rivian really needs to get their midsize SUV/crossover in production to generate massive sales. I’m sure many of us hoped the dual-motor standard-battery R1 would start around $55k, but with that no longer the case, Rivian need their midsize offering yesterday.

I have a Land Rover, but that’s just a coincidence. that I have a pre order for something that is more capable on and off road, contains no Lucas parts and does not leak oil is a total coincidence ?

 

[atlastracer]

I only hesitated with PriceGate because I have orders for both an R1S and R1T. Thinking they would be a year apart. However they will be delivered in Q3 and Q4 respectively. It will be tight to compete both purchases as is. The price increase made that possibility $40k harder.

And I was upset at how it was done. Never about the final price for what we get.

 

[E.S.]

Actions speak louder than words and with the price increase we saw mass cancelations. The market said no. Rivian is now banking that by the time they finish pre-orders they'll have earned enough reputation and cachet to justify the higher price.

The only reason people mass cancelled was due to the time they placed their order prior this price increase. They said no because it was unjustified to raise the price on those early reservation holders. However, post March 1st, anyone putting their order won't be cancelling as they're going in fully aware of the price changes prior putting in the order. I fall into this category, btw.

I was confident that the upcoming Dual Motor R1T would start at $60k with the 261 mile battery.

I had hoped that supply costs would have allowed them to pull off a base $55k with the dual-motor and small battery pack. Sadly, materials and inflation are bishes ...

 

[Sean]

I only hesitated with PriceGate because I have orders for both an R1S and R1T. Thinking they would be a year apart. However they will be delivered in Q3 and Q4 respectively. It will be tight to compete both purchases as is. The price increase made that possibility $40k harder.

And I was upset at how it was done. Never about the final price for what we get.

Similar story for me. I was probably going to keep the LE R1T (May-June) but just be kind of pissy about it due to the way they did it and the all in one go increase. Pre-Configurator Nov 2020 I thought I would be putting down 100k.

I was thinking about cancelling the R1S reservation 2H 2023 but might have held onto just to satisfy my keep your options open brain. Now, with prices reverted and a commitment to hold, it seems that its a helluva deal and there is no way I don't go through with both.

A long time ago I said Rivian is so production constrained, demand almost doesn't matter for a few years. They have pre-orders for over 2 years of planned production. So much can change in a week, 2 years is a pretty long time. But, in that regard Rivian will have 60k R1's on the road and will have earned a good reputation or not, and demand will follow performance.

 

[Davethadog]

My girlfriend just preordered so there’s one…

 

[idea man]

I kinda think Rivian is going to take their prospective/future client base down market. The dual motor thing and being able to reduce production costs and leveraging their infrastructure? They could produce a 4 door Tesla fighter and greatly expand their market share. That would not keep them from going upscale later on or converting their cargo vans into RV's (with solar panels on the roof). Just spitballing here.

 

[epradox]

If it were available today, i would be fine ordering a dual motor explore trim with large pack at the new prices. IMO, the quad motor is overkill for onroad folks, the power tonneau seems janky, and I don't find gear guard very useful without a dash cam. This vehicle would still offer the core Rivian experience at a near-mainstream price, which I view as air suspension, tweener size, and luxe interior. The obvious problem is the two year delay which is just way (way) too long for folks that have been waiting all this time. Even for new folks, two years seems hard. There will be a lot of Lightning vehicles on the road by then and very likely tens of thousands of cybertrucks.

if I were a betting man, my money is on the rivian r1t dual motor making it out before the cybertruck... I have no clue how theyre going to handle that PR nightmare that Rivian just went through. They removed the pricing from the website completely to get people prepped for it but this time last year, the model x long range was $85k vs $105k now. A tri motor "plaid" cyber truck is going to be a 6 figure proposition. Rivian had to break the price increase to some 70kish reservation holders. Imagine the uproar when you break the news to 1million+ res holders. Probably easier to delay indefinitely or scrap the project if they cant meet the price goals they set. $39k for a stainless steel body armored window truck? I will be blown away.

 

[Attesan997]

if I were a betting man, my money is on the rivian r1t dual motor making it out before the cybertruck... I have no clue how theyre going to handle that PR nightmare that Rivian just went through. They removed the pricing from the website completely to get people prepped for it but this time last year, the model x long range was $85k vs $105k now. A tri motor "plaid" cyber truck is going to be a 6 figure proposition. Rivian had to break the price increase to some 70kish reservation holders. Imagine the uproar when you break the news to 1million+ res holders. Probably easier to delay indefinitely or scrap the project if they cant meet the price goals they set. $39k for a stainless steel body armored window truck? I will be blown away.

The first CT, assuming it launches eventually, will be $100k at least. Maybe they introduce a cheaper version but I think the time where that cheaper version is $40k is long gone. I can’t see how they sell the CT platform, even single motor for $40k unless they’re in the mood to just give money away.

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