Odd Marketing : R2 as make-up ?

[portdirect]

They don't have the right shade of gray for my skin though

They must surely have one for @Count Orlok though?! I never thought I’d come to realise that perhaps Rivian needs moar shades of grey…

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[BigSkies]

"Which shade of gray are you?"

All 50

 

[NY_Rob]

There was a time the only color of yours that mattered to car seller was green

 

[AlphaSnowbordergirl]

Seriously trying to figure this one out. Let's say warm colors complement your skin tone, you'd need warm colors like yellow, reds, orange, browns, golds. Majority of their line up is cool colors. I guess the brightest green they have like Forest Green?

An odd choice for sure. Maybe they are trying a marketing for city women? Women due tend to buy SUVs to haul the kids. It may also pull in the suburban women around those areas. I remember one of the Rivian marketing directors (a young woman herself) saying that she was always trying to get more women to look at Rivian and gain an interest in the brand too. Maybe it will work. Might be interesting at the minimum, people might just do it out of curiosity and for a little fun and learn about the brand.

 

[1stPlace]

Metro-suburb housewives and/or their husbands will use this as an excuse to check Rivians out. It would be too straightforward to show interest in a new vehicle. You gotta play coy. You're just there to have fun.

 

[RiviDiva]

No. They're doing it in Chicago too.

And they are doing it in Dallas too. I received that same email.

 

[dleepnw]

 

[Great Gatsby]

I will gladly sit in a make-up chair if it means I get to order my R2 early. I don’t know how I’ll get my skin to match the purple so ideas welcome.

 

[UnsungZero_OldTimeAdMan]

I will gladly sit in a make-up chair if it means I get to order my R2 early. I don’t know how I’ll get my skin to match the purple

I can’t think of a way that doesn’t involve a medical emergency.

 

[SwampNut]

I’ve really come to hate everything about the R2, this is a real topper.

 

[kanundrum]

color theory/color analysis definitely marketing to the female crowd

 

[AlphaSnowbordergirl]

color theory/color analysis definitely marketing to the female crowd

Marketed towards women, but you'll be surprised how many guys are into it. Everyone wants to look good. Men or women, looking good makes you feel confident whether picking out what colored leather jacket, a suit, or a nice dress. I know a youtuber I watch made a channel called Style Theory 1) to see if high heels could penetrate a human skull but 2) to help people find their own style because it gave him more confidence over the years. MatPat I miss you.

 

[NY_Rob]

color theory/color analysis definitely marketing to the female crowd

And they already know exactly which colors make them look good! Don't need Rivian telling them that

 

[Mos Eisley]

And they are doing it in Dallas too. I received that same email.

What color matches this?

 

[UnsungZero_OldTimeAdMan]

What color matches this?

Cocaine White

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