geoffreyhyatt
Member
- First Name
- Geoffrey
- Joined
- Jun 20, 2023
- Threads
- 1
- Messages
- 7
- Reaction score
- 9
- Location
- Boston, MA
- Vehicles
- BMW X7
I was a consultant in the auto industry back in the 90s. Renault designed the Twingo (look for a picture if you don't know it - and it was even more freaky back then before other cars moved in that design direction) and they did some market research. 90% of people thought it was terribly ugly, would never buy it. Most companies would cancel a product with that reaction. But Renault noticed that the other 10% really really loved it - lots more passion than even a new Porsche would get. So Renault built it, and it did well.
You can't please everyone, you just need enough love to be successful.
You can't please everyone, you just need enough love to be successful.
Sponsored
