Rivian becomes Official Vehicle Partner of Big Sky Resort

[Electric Rivilution]

https://stories.rivian.com/big-sky-resort-montana-rivian-collaboration-2026

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In Park City Rivians are everywhere. I can’t think of a worse state than Montana to promote EVs… very cold and no charging infrastructure. Rivian would be well served to engage more with their existing customers than find new ones where they don’t exist.

 

[AlphaSnowbordergirl]

In Park City Rivians are everywhere. I can’t think of a worse state than Montana to promote EVs… very cold and no charging infrastructure. Rivian would be well served to engage more with their existing customers than find new ones where they don’t exist.

You can think of it this way, getting EVs in a place that probably doesn't get outside their bubble much or even touch many EVs and addressing some of their worst concerns (cold weather for instance), while letting them drive it for themselves and see how cool the car is. Fighting disinformation is hard and from what I hear, getting people to drive it does a lot of the lifting in converting people. Sure, might not help sales much, but may get the message out.

 

[emoore]

In Park City Rivians are everywhere. I can’t think of a worse state than Montana to promote EVs… very cold and no charging infrastructure. Rivian would be well served to engage more with their existing customers than find new ones where they don’t exist.

I enjoyed driving through Montana in my Rivian. Plenty of of chargers on I90 ams I saw a lot of other EVs. Now Wyoming on the other hand is very anti EV.

 

[BigSkies]

In Park City Rivians are everywhere. I can’t think of a worse state than Montana to promote EVs… very cold and no charging infrastructure. Rivian would be well served to engage more with their existing customers than find new ones where they don’t exist.

I think it's a great place.

Most people's fear of EV's in the cold is greater than the limitations of EV's in the cold. What better place to demonstrate that than Montana?

Ski resorts are also places that get lots of traffic from the same demographics that buy Rivians. Both locals and tourists.

 

[hammick]

In Park City Rivians are everywhere. I can’t think of a worse state than Montana to promote EVs… very cold and no charging infrastructure. Rivian would be well served to engage more with their existing customers than find new ones where they don’t exist.

Montana has a great charging structure compared to WY and SD. Montana is a huge state and has a pretty temperate climate compared to some places in ND, CO, MI, MN, WI, etc. Anyone with a nice home in Bozeman can afford a couple quads. Lots of Billionaires there.

 

[cardad]

You can think of it this way, getting EVs in a place that probably doesn't get outside their bubble much or even touch many EVs and addressing some of their worst concerns (cold weather for instance), while letting them drive it for themselves and see how cool the car is. Fighting disinformation is hard and from what I hear, getting people to drive it does a lot of the lifting in converting people. Sure, might not help sales much, but may get the message out.

This move made more sense once I realized they opened a SC in Belgrade.

I think it's a great place.

Most people's fear of EV's in the cold is greater than the limitations of EV's in the cold. What better place to demonstrate that than Montana?

Ski resorts are also places that get lots of traffic from the same demographics that buy Rivian's. Both locals and tourists.

 

[JoulesVerne]

What's even more funny to me is there are only two Tesla Level 2 chargers at Big Sky Resort for guests at the hotel.

I'm hoping this means the mountain is installing more Level 2 options!

 

[BigSkies]

What's even more funny to me is there are only two Tesla Level 2 chargers at Big Sky Resort for guests at the hotel.

I'm hoping this means the mountain is installing more Level 2 options!

Ski resorts are such obvious places to install big banks of L2 chargers. I don't know why more don't do it.

The resorts have the electrical capacity, lots of EV's end up there, and a good number of the resorts are just far enough away from major metro areas to require some type of charge to make the round trip in cold weather.

It makes way more sense than a lot of silly place that get L2 chargers.

 

[CrazyOne]

In Park City Rivians are everywhere. I can’t think of a worse state than Montana to promote EVs… very cold and no charging infrastructure. Rivian would be well served to engage more with their existing customers than find new ones where they don’t exist.

If I was Park City rich, I would absolutely have a Rivian along with ice vehicles for long trips into the wild. The ability to preheat without opening the garage is priceless. Something we experience everyday when my wife does the school run in the morning.

 

[skyguyscott]

Ski resorts are also places that get lots of traffic from the same demographics that buy Rivians. Both locals and tourists.

Exactly this. Do you think companies on display at Disney World are only selling to Floridians? You would be hard pressed to find something more perfectly aligned with company brand, target customers, income demographics and marketing strategies than an upscale ski resort in the wilds of Montana for Rivian.

Ironically, this thread is contemporaneous with the "My neighbor thinks I'm rich for driving a Rivian" thread (not exact quote, but you know) when Rivian is touting it's branding somewhere that has something they call " après events " which is not something you're likely going to run across in your nearest Walmart. Just sayin,

 

[CosmicRivian]

One consideration on this Rivian/Big Sky partnership is that a lot of resorts already have existing, exclusive relationships with Toyota and Subaru (and others), so it's not likely an easy partnership for Rivian to create. Toyota is the official vehicle partner with many resorts and that extends to expos and other events and resorts, including Park City.

This is what Gemini had to say about the existing Toyota/Park City partnership:

"Toyota is the official vehicle partner of Park City Mountain Resort. The partnership is part of a multi-year strategic agreement between Toyota and Vail Resorts, which owns and operates Park City Mountain along with 32 other U.S. resorts. As the Official Mobility Partner, Toyota provides several services and amenities at the resort."

So although a Rivian/Park City partnership would be fantastic, it's not likely for many years (if ever).

As for more EV chargers at more resorts? My god, yes please. That would be so welcomed!

 

[captainjp]

Rivian would be well served to engage more with their existing customers than find new ones where they don’t exist.

Wait, what? Rivian shouldn’t try and find business in new markets? Seems to contradict a successful business model, since the existing customers have already spent their money on your product.

 

[SDH]

I think one of the best things Rivian (and many EV companies) can do to convert skeptics is to get people in the actual car driving them. When you see for yourself how cool the interior is and how smooth (and fast) they are to drive, it makes you re-consider. I drove a Model S back in 2017 and was hooked.

I still encounter folks (my demographic; perfect Rivian/EV owners) who have simply zero comprehension of an EV. They're just very content with their mid/full size SUV that they've had all their life and a $3 gas price. Its easy. Whereas to them, EVs seems all high tech and complex (and for the 'younger generation').

I think this is smart move from Rivian. The demographic is there for sure.

 

[BigSkies]

Exactly this. Do you think companies on display at Disney World are only selling to Floridians? You would be hard pressed to find something more perfectly aligned with company brand, target customers, income demographics and marketing strategies than an upscale ski resort in the wilds of Montana for Rivian.

Ironically, this thread is contemporaneous with the "My neighbor thinks I'm rich for driving a Rivian" thread (not exact quote, but you know) when Rivian is touting it's branding somewhere that has something they call " après events " which is not something you're likely going to run across in your nearest Walmart. Just sayin,

The more I think about it, the more I know that the ski crowd is the exact demographic where most Rivian buyers fall.

Most Rivian buyers are those who love the idea of outdoor adventures, and they aspire to do more outdoor adventures. But in reality they're overworked upper-middle class types that make it to the ski resorts a handful of times a year, and maybe go camping a handful of times in the summer. The car is a mall crawler the other 95% of the time.

I'm self aware enough to recognize this in myself, and I probably live in one of the Rivian-densest zip codes in the country where it's a common thing.

This isn't the car for dirtbag rock climbers that scrape by on seasonal jobs to support their climbing habit.

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